Official Title: Dean of the Faculty of Business and Law | Research Coordinator for the Faculty of Business and Law | Associate Professor
Faculty: 商學及法律學院
電郵: jennylao@usj.edu.mo
Short Bio
Jenny Oliveros Lao Phillips is the Dean of the Faculty of Business and Law at the University of Saint Joseph (USJ). Prior to her current position, Prof. Phillips was appointed Registrar from 2016 to 2018, and Head of Public Relations Office from 2015 to 2018. She started working as a full-time academic at USJ in 2008. Before joining USJ, Prof. Phillips taught Business English at the Macao Polytechnic Institute and worked as a Cantonese/English interpreter and translator. She holds a Ph.D. in Business Administration awarded with the highest honor of summa cum laude from USJ in 2015. Prof. Phillips was born and educated in Macao. She holds a bachelor's degree in Tourism Business Management from the Institute for Tourism Studies, where she also received a higher diploma in Hotel Management and undertook specialized management training in public relations. She finished her MBA at USJ (IIUM) in 2003 with a thesis on customer satisfaction. Then, diverging from her management studies, she devoted her time in studying Literature and completed an MA dissertation on "The Ritual and the Sacred in Peter Shaffer's Theatre". In 2008, she was awarded a Master of Arts in English Studies (Literature Specialisation) with the highest grade of "Excellent" from the University of Macau. Prof. Phillips has over 20 years of teaching experience and has taught a wide range of courses, including Creativity, Innovation & Entrepreneurship, Marketing, Global Strategy, Service Operations, Managing Social Services, Creative Writing, and Literature. Her publications and research interests are in the areas of family business, social entrepreneurship, organizational behaviour and innovation, e-government, tourism and hospitality, empathy, and catharsis in tragedy and modern theatre. She has been a researcher at the Faculty of Human Science at the Catholic University of Portugal, working on a research project bridging cognitive science in empathy and literature studies in catharsis focusing on tragic theatre. She is also a writer and a poet featured at the Macau Literary Festival in 2018 and 2020. Her first children's novel, The Legend of the Chinese Zodiac, was published in 2006. Her poems, poetry translations, and articles have appeared in Poesia Sino-Occidental, Poetry.com, The Drunken Boat, Poetry Sky, and other publications and local press. She wrote a bi-weekly column about local culture and tradition, "Made in Macao", in the English newspaper Macau Daily Times from 2015 to 2019. Prof. Phillips' latest research and academic projects focus on the development of sustainable business. She believes that business enterprises are social entities and should be viewed and developed sustainably as innovative solutions to societal issues and people's daily lives.
ORCID ID: https://orcid.org/0000-0002-3485-902X
Publications
ACADEMIC
Peer-Reviewed Articles
Phillips, J. O. L., & Mui, U. (2024). Employee Motivation in Elderly Care Social Enterprises in Macau. Journal of Advanced Management Science, 12(1). https://www.joams.com/show-110-608-1.html
Chan, J. W. P., & Phillips, J. O. (2023). Factors influencing disability inclusion practice on social media. In Proceedings of the 2023 14th International Conference on E-business, Management and Economics (ICEME '23). Association for Computing Machinery, New York, NY, USA, 131–139. https://doi.org/10.1145/3616712.3616790
Ho, H. W., & Phillips, J. (2023). Death of a Salesman? The new junket regulation and practice in Macau. Gaming Law Review, 27(8), 366-374. https://doi.org/10.1089/glr2.2023.0018
Iong, K. Y., & Phillips, J. O. L (2023) The Transformation of Government Employees’ Behavioral Intention Towards the Adoption of E-Government Services: An Empirical Study. Social Sciences & Humanities Open, 7:1, 10485. https://doi.org/10.1016/j.ssaho.2023.100485
Ho, H.-W., & Phillips, J. (2023). Macau 2.0: New Gaming Law and its Implications for Casino Market. Gaming Law Review. https://doi.org/10.1089/glr2.2023.0003
Phillips, J.O.L. and Oliveira, N. (2022). Entrepreneurial Process of SMEs in Macau. In 2022 13th International Conference on E-business, Management and Economics (ICEME 2022), July 16–18, 2022, Beijing, China. ACM, New York, NY, USA, 563-568. https://doi.org/10.1145/3556089.3556113
Iong, K. Y., & Phillips, J. O. L. (2022). Examining the Impact of Behavioral Factors on the Intention of Adopting E-government Services: An empirical study on the hard-to-reach groups in Macao SAR, China. Technology in Society, 71, 102107. https://doi.org/10.1016/j.techsoc.2022.102107
Santos, E.J.P.P., Lobo Marques, J., & Phillips, J.O.L. (2021). Sustainable Buildings’ Projects – A Perspective from Consultants and Contractors based in Macau SAR, China. The 2021 12th International Conference on E-Business, Management and Economics, 865–870. https://doi.org/10.1145/3481127.3481252
Marques, J.A.L., Reis, J.M., Phillips, J.O.L, and Diakite, A.D. (2020). The Importance of Readiness for Change: a leadership perspective based on a case study in Macau, S.A.R. China. Journal of Advanced Management Science. 8(4), 116-120. http://www.joams.com/uploadfile/2020/1204/20201204053812997.pdf
Diakite, A.D., and Phillips, J.O.L. (2019), Motives of Traditional and Emerging Donors in Aid Giving: Comparative Study between China and France. Journal of Social and Political Sciences. 2 (4), 1026-1037. Available at SSRN: https://ssrn.com/abstract=3510516
Phillips, J. O. L. (2018). Open Innovation as Means of Building Social Capital: A Way to Globalization for Traditional SMEs. Journal of Strategic Innovation and Sustainability, 13(2), 115-126. https://www.proquest.com/scholarly-journals/open-innovation-as-means-building-social-capital/docview/2154505121/se-2
Phillips, J. O. L., Osorio, A. E., & Alves, J. (2018). Transgenerational Entrepreneurship in Chinese Family Businesses: Proposal for a Model of Work-Life Synergy. International Journal of Economics and Management Engineering, 12(6), 791-799. https://publications.waset.org/10009154/transgenerational-entrepreneurship-in-chinese-family-businesses-proposal-for-a-model-of-work-life-synergy
Negreiros, J., Phillips, J. (2018). Evaluation of Deterministic Spatial Interpolators with myGeoffice©: The Utah Grasshoppers Case. International Journal of Geology, Agriculture and Environmental Sciences, Vol 6 (6), 1-8.
Book and Book Chapter
Phillips, J.O.L. (2023). Succession in Chinese Family Business: Transgenerational Transmission of Social Capital in Macao. USJ Press.
Phillips, J.O.L. (2021). Ritual and the Sacred in Peter Shaffer's Theatre. In Morgan, S. (Ed.). Sacred and the Everyday: Comparative Approaches to Literature, Religious and Secular. USJ Press.
Other Conference Proceedings
Phillips, J.O.L., Osoria, A. E., Alves, J. (2018 June). Transgenerational Entrepreneurship in Chinese Family Businesses. Proceedings of the 2018 International Conference of Family Business and Regional Development. London, UK. [Best Paper Award]
Phillips, J.O.L. (2017 December). Open Innovation as Means of Building Social Capital. Proceedings of the 2017 Institute of International Business and Governance Conference: Competing in an Innovation-Driven Global Economy: Institutions, Infrastructures, and Organization Design. The Open University of Hong Kong.
Phillips, J.O.L. (2015 March). Succession of social capital in Chinese family businesses. Proceedings of the 2015 International Conference of Business and Social Sciences. Osaka, Japan. 838-845. ISBN:978-986-89298-7-6
Conferences Presentation
Phillips, J.O.L. (2023 July). The Forms of Social Capital and Their Contributors in Chinese Family Business. As the Invited Speaker for the14th International Conference on E-business, Management and Economics (ICEME 2023). July 21-23, 2023. Beijing, China.
Phillips, J.O.L. (2022 November). Succeeding social capital in Chinese family enterprises through bonding with rituals and creating social network gaps. As the Invited Speaker for the 10th International Conference on Business, Management and Governance (ICBMG 2022). November 21-23, 2022. Perth, Australia.
Marques, J.A.L., Phillips, J., Marques, S.L.M.P. (2019 August). Nonlinear analysis of attention and relaxation time series using single-channel EEG during web video advertisements based on entropy measures. ICESP2019 - Hong Kong, China.
Phillips, J. (2019 July). Towards a Theory of Empathic Catharsis: from Greek Tragedies to on-screen epic drama. IX Lisbon Summer School for the Study of Culture: Neurohumanities. Lisbon, Portugal.
Phillips, J. (2019 July). Ritual and the Sacred in Peter Shaffer's Theatre. XXII Congress of the ICLA - Macau, China. [selected for publication in the collection of papers in 2020]
LITERARY
Authored
Oliveros Lao, J. (2006). Legend of the Chinese Zodiac. Macao: Association of Stories in Macao.
Oliveros Lao, J. (2006). Snow White?. The University of Macau Jubilee Story Book for Girls and Boys. Macao: The University of Macau.
Oliveros Lao, J. (2008). Poems: Drowning; Hide and seek; You; and Spotless glass. In Kelen & Vong ed. I roll the dice: contemporary Macao poetry. Macao: Association of Stories in Macao.
Other English and Chinese poems in Chinese-Western Poetry Journal, The University of Macau Poets’ Jubilee Anthology, The Drunken Boat (poems of contemporary poets in China), etc.
Poetry translation
Kit Kelen's Macao: Macao and Hong Kong poems of Christopher Kelen. (2007). Macao: Association of Stories in Macao. (co-translated 18 of 29 English poems to Chinese with Yao Jinming)
當魚閉上眼睛: 姚風詩集 When the Fish Close Their Eyes: poems of Yao Feng. (2007). Macao: Association of Stories in Macao. (co-translated from Chinese to English with Agnes Vong and Amy Wong)
Poets and Poems. (2006). Macau: International Institute of Macau; and Lisbon: Jorge Álvares Foundation & National Centre of Culture. (co-translated from Portuguese to Chinese with Yao Jinming)
Modules
Year 1 Doctorate
This module aims to introduce participants to key elements of doctoral research in the broad sense of an Academic framework. It focuses on providing an understanding of the research support Mechanisms at USJ and in overviews of the main research specialisation fields within the University of Saint Joseph, namely Business Administration; Education; Global Studies; Government Studies; History; Information Systems; Psychology; Religious Studies; Science. The course also provides an opportunity for the students to present and discuss their own work in a seminar environment.
This Module provides an initial experience of supervised research work where students will work with their intended supervisor in a collaborative tutorial model that resembles the practice of Thesis Supervision. During the Module the intended supervisor will guide the student trough multiple meetings (up to 15) during a full academic year The students will conduct autonomous research that should result in a preliminary literature review, research contextualisation and a thesis proposal completely finished and prepared to be submitted to the Foundation Year Final thesis proposal review and assessment instances.
Year 1 Master
The modern business enterprise must manage in a world defined by uncertainty, emerging realities, and a high level of unpredictability. The value of planning and of linear management has been greatly undermined as a globalized economy grows more and more complex. The ability to think, rather than plan, strategy, to understand leadership as a forward-looking and dynamic function, and to value people as strategic capital of an organization will be recurrent themes in this course.
This module provides a theoretical foundation and a set of practical tools for the development of creative environments, management of innovation, and the change associated with it, both in corporate settings and start-up situations. For the purposes of the module innovation is defined as the profitable commercialization of a new idea: product, market, process, or technology.
The primary focus of this module is on new product/service decisions and development processes. The course provides a comprehensive analytical coverage of the various product decisions, critical discussion of the research needed as input to the decisions, and the contributions of management and behavioral sciences to the development process. The module covers the following areas: the role of new products in marketing and corporate management; basic product policy concepts, product life cycle, product positioning, product portfolio, and new product development testing, management and launching.
This course explores the strategy of the commons, property rights, the prisoner’s dilemma, and other kinds of negotiation. It also offers practice in writing or formulating statements.
This course module will focus and discuss the various topics such as facing the challenges of management, knowing the environment, planning and program design, applying the organizational theories, creating organizational designs, developing and managing human resources, establishing supervisory relationships, managing finances to meet the program goals, mindful of leadership and performance in human service organizations.
Year 1 PGDE
In this placement module students will experience learning and teaching as a practical skill and social activity. Initially, students will observe the lessons of an experienced class teacher within a school under her or his guidance, as well as with the weekly support of the University tutor. Students can then begin to work with small groups of pupils on activities that have been decided upon in collaboration with the university tutor and the experienced class teacher. Students will gradually become involved in the various functions of a class teacher leading to their full involvement in the whole range of class activities.
Continuing to develop the skills and experience acquired in Teaching Practice I, this placement module will comprise a more substantial block of teaching experience. In this module, students will be expected to take considerable responsibility for teaching, whilst still under the supervision of an experienced class teacher and the university tutor. Students will be expected to put the knowledge and understanding acquired in taught modules into practice in the classroom by effectively planning teaching and learning and by selecting appropriate teaching methods and assessment strategies to motivate student learning. Students will gain experience in managing the learning dynamics and interactions in the classroom, integrating theory and practice.
In this placement module students will experience learning and teaching as a practical skill and social activity. Initially, students will observe the lessons of an experienced class teacher within a school under her or his guidance, as well as with the weekly support of the University tutor. Students can then begin to work with small groups of pupils on activities that have been decided upon in collaboration with the university tutor and the experienced class teacher. Students will gradually become involved in the various functions of a class teacher leading to their full involvement in the whole range of class activities.
Continuing to develop the skills and experience acquired in Teaching Practice I, this placement module will comprise a more substantial block of teaching experience. In this module, students will be expected to take considerable responsibility for teaching, whilst still under the supervision of an experienced class teacher and the university tutor. Students will be expected to put the knowledge and understanding acquired in taught modules into practice in the classroom by effectively planning teaching and learning and by selecting appropriate teaching methods and assessment strategies to motivate student learning. Students will gain experience in managing the learning dynamics and interactions in the classroom, integrating theory and practice.
這個實習課程讓準教師體驗到學習和教學的實踐與技能。準教師將觀察並跟隨一位有經驗的班主任，並在她或他的指導教授在校進行實習，而準教師亦會有一位大學指導老師輔助支持指導。準教師可與經驗豐富的班主任，以及大學指導老師認識及分享在校教與學的實踐。準教師將充分參與課堂的活動。
在教學實踐(一)中繼續持續發展，準教師可深化其技能和經驗，實習課程(二)讓準教師提升其教學經驗。在實習課程(二)中，準教師將被要求承擔更多的教學責任，且繼續由一位有經驗的班主任和一位大學的指導老師監督並指導下進行實習。準教師將有效地規劃教與學，並通過選擇適當的教學方法和評估策略，激發其學生的學習能力。學生將獲得教與學的理論與實踐之經驗。
這個實習課程讓準教師體驗到學習和教學的實踐與技能。準教師將觀察並跟隨一位有經驗的班主任，並在她或他的指導教授在校進行實習，而準教師亦會有一位大學指導老師輔助支持指導。準教師可與經驗豐富的班主任，以及大學指導老師認識及分享在校教與學的實踐。準教師將充分參與課堂的活動。
在教學實踐(一)中繼續持續發展，準教師可深化其技能和經驗，實習課程(二)讓準教師提升其教學經驗。在實習課程(二)中，準教師將被要求承擔更多的教學責任，且繼續由一位有經驗的班主任和一位大學的指導老師監督並指導下進行實習。準教師將有效地規劃教與學，並通過選擇適當的教學方法和評估策略，激發其學生的學習能力。學生將獲得教與學的理論與實踐之經驗。
Year 1 Bachelor
Services are playing an ever-increasing role in the American and world economies. Consequently, it is important for a manager to understand how services differ from manufacturing operations and how traditional operations' management techniques can be applied to services. (For example, how do insights from lean operations apply to service settings?) This module applies concepts from the core operations class, extending the discussion of managing variability and customer waits. The impact of priorities, pricing, and employee staffing will be considered in this setting. Additional topics include evaluation of service productivity, management of service quality and recovery, the impact of human resource policies and techniques for revenue management.
Year 3 Bachelor
This course explores the start and development of new business. There two main objectives: (1) To investigate the concepts, tools, and practices of entrepreneurship, and (2) To identify and develop entrepreneurial skills as part of their classroom experiences. Case studies will be used, in conjunction with other methodologies, and students are expected to write a new venture.
This course introduces the students to some of the critical, integrative issues involved in the development and marketing of new products (including services). We will start by examining the market(s) in which the firm is considering repositioning an existing product (under an existing brand name) or introducing a new one. Next, we will turn to the multi-attribute model (and procedures such as multidimensional scaling, conjoint analysis, and preference regression) to study why and how customers may choose a particular brand of product over several competing brands. This will be followed by the generation and screening of new product ideas or concepts, transforming the ideas or concepts into products best suited for one or more target markets, designing the product, and planning pre-test if any and launching the product in the marketplace. We conclude the course by previewing issues related to the product's profitable transition to market maturity. The course will be based on a sequence of readings, lectures, exercises, and a group project.
The course is most useful for students interested in the issues, challenges and unique concerns of family business involvement and management. It is intended for those who are now affiliated with family firms or may be in the future. Course draws heavily on the personal experiences students in the class. Cases, videos, readings, and guest lectures focus on critical aspects of family business management. Course is organized around the following themes: mentoring, reinvention, individual development and career planning; management of family structure, conflicts, and relationships; and organizational issues including succession and estate planning, strategic planning, and formalizing the firm.
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
This module takes an analytical approach to the study of marketing problems of business firms and other types of organizations. Attention focuses on the influence of the marketplace and the marketing environment on marketing decision making; the determination of the organization's products, prices, channels, and communication strategies; and the organization's system for planning and controlling its marketing effort.
Same as LBA227 / LBA227 / LBA235
This module introduces students to various important literature and poetry with a special focus on works that relate to public commentary and reporting of world events. A broad range of writing styles and approaches are canvassed and forms, strategies and techniques for effective writing are explored. A part of the module students write several short creative essays on selected themes, and for these works the critical importance of clearly defining the purpose and audience for a work and the need for revision and rewriting is emphasized. The best student works are published in the university newsletter.
As an integral part of the Licenciate studies, all undergraduate students at USJ are required to prepare and present a portfolio of their work. The portfolio is assembled over the entire duration of their undergraduate studies, and is to consist of selected pieces of work that they have produced during their studies. A student’s portfolio may contain examples of assignment work, tests and examination answer scripts, presentations and project reports, and other work done by the student during his or her studies.
Year 4 Bachelor
This course focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured course is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
The course aims at understanding the development and implementation of broad global strategies by businesses. The course expands students' strategic thinking and combines it with a global perspective. The strategic elements include business systems analysis, competitive strategies, key success factors, and strategic imperatives. Looks at a number of issues relevant to international business such as global opportunity analysis, market(s) selection, selecting generic global strategies, geographic priority setting, resource allocation across geographies and products, global functional strategies, and organizational implications. Emphasis is also given to the successful implementation of global business strategies including the concepts used to deal with cultural, governmental, and logistical barriers to effective and efficient global business management. Students learn to develop global strategies, paying attention to their implementation through organizational innovations such as fostering a global mindset within the organization and using global strategic alliances. Teaching is discussion driven and involves case analysis.
This course covers the growth phase of an entrepreneurial business, focusing on the challenges of entrepreneurial business as they move beyond start-up. The primary goal of entrepreneurial companies in their growth phase is to build an organization capable of growth, and then ensure that it can sustain growth as the market and the environment change. The entrepreneur needs to create a professional organization that is responsive to external change and entrepreneurial enough to continually create new products through innovative thinking. Issues of particular importance to rapidly growing companies include: establishing processes and systems, managing with limited resources, cash flow planning, leading and delegating, professionalizing the business, turning around a troubled business, communicating culture, and creating a vision to drive the organization forward.
This module focuses on the process of writing and presenting business plans for new ventures, both within and without the organization by student teams. The emphasis of this intensively interactive and uniquely structured module is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised--how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
This course provides a broadly based introduction to management of international business ventures and the strategies and operations of multinational corporations.
This module focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured module is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised – how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues. All of the businesses considered by students will be media and arts related, from theatrical productions, to launching print and new media publications and advertising and public relations businesses.
Entrepreneurship (3cr) - LBT407 / LIS407 / LBA241 / LAR240 || LBA210 Entrepreneurship (2cr) / LBA241 Entrepreneurship (3cr)
This module focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured module is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised – how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
Entrepreneurship (3cr) - LBT407 / LIS407 / LBA241 / LAR240 || LBA210 Entrepreneurship (2cr) / LBA241 Entrepreneurship (3cr)
This module focuses on the process of writing and presenting business plans for new ventures by student teams. The emphasis of this intensively interactive and uniquely structured module is on applying concepts and techniques studied in various functional areas to the new venture development environment. In preparing the business plan, issues that are addressed include how to screen for effective venture ideas, how to identify and define the fundamental issues relevant to the new venture, how to identify the venture's market niche and define its business strategy and what type of financing should be raised – how, when, by whom and how much. A solid understanding of business basics is required. Actual business plans will be used to address these issues.
Entrepreneurship (3cr) - LBT407 / LIS407 / LBA241 / LAR240 || LBA210 Entrepreneurship (2cr) / LBA241 Entrepreneurship (3cr)
