USJ Macao Takes Part in "ArtTech Fusion 2024" in Ho Chi Minh City

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USJ Macao Takes Part in "ArtTech Fusion 2024" in Ho Chi Minh City

2024-11-02

02

Nov

02/11/2024

USJ Macao recently took part in ArtTech Fusion 2024: “New ArtTech For Future Generations”, an event organised with the University of Economics Ho Chi Minh City (UEH) in Vietnam, along with several other institutions from around the world, to explore the relationship between art, technology, and innovation.

The University of Saint Joseph (USJ) Macao recently took part in ArtTech Fusion 2024: “New ArtTech For Future Generations”, an event organised with USJ’s partner university, the University of Economics Ho Chi Minh City (UEH) in Vietnam, along with several other institutions from around the world. This gathering aimed to explore the relationship between art, technology, and innovation.

ArtTech Fusion 2024 brought together key thought leaders from various universities and partner institutions, including Austria, the Philippines, Brazil, and Thailand. The event featured an inspiring series of keynotes, special panels, and parallel sessions that explored cutting-edge advancements and interdisciplinary research in art and technology.

Keynote speakers from USJ addressed topics related to digital transformation and its effects on art and design education. Panels included insights from Austria and Brazil on how these regions are implementing technological advancements in creative industries. Representatives from Thailand and the Philippines shared their experiences in integrating culture and technology to support development in their communities.

ArtTech Fusion 2024 provided a forum for academic leaders, artists, and industry professionals to share ideas and envision the future of art and technology for the next generation.

[Assoc. Prof. Dr. Bui Quang Hung – Vice President of UEH and Prof.Dr. Nguyen Khac Quoc Bao – Vice President of UEH – presenting souvenirs to the program’s speakers]

KEYNOTE SESSIONS

Blockchain and Commercial Art Exchange: Unfolding an Hype-Cycle

KEYNOTE SPEAKERS:

VICE RECTOR PROFESSOR ÁLVARO BARBOSA, USJ Macao
PROF. DANIEL FARINHA, USJ Macao

This keynote introduced and discussed the role of blockchain technology, particularly in non-fungible tokens (NFTs), and how it has reshaped our understanding of and engagement with the art world. It delved into the impact of Blockchain and NFTs on the art market, exploring the challenges and opportunities they have brought forth. Through this seminar, participants understood how Blockchain and NFTs have transformed our imagination and interaction with contemporary art.

Postdigital Design Strategies for Media Art

KEYNOTE SPEAKER:

PROF. MARTIN KALTENBRUNNER (University Of Arts Linz, Tam Lab) – USJ partner University
This keynote focused on the blend of digital and physical worlds in design, exploring how digital technologies and physical experiences had been integrated to create unique products and experiences that delivered profound value to users and businesses. The seminar encouraged creativity and innovation in developing products and experiences based on Postdigital Design principles.

Co-creation to Build ArtTech Community to Deal with Sustainable Issues

KEYNOTE SPEAKERS were:

Assoc. Prof. Trinh Thuy Anh (UEH) – USJ partner University and Host
Prof. Andrea Giansanti (Istituto Pantheon Design & Technology, Italia)
PROF. FILLIPA MARTINS, USJ Macao
This presentation highlighted the pioneering work in Art and Technology that the University of Saint Joseph (USJ, Macao) has spearheaded in Macau over the past decade. Showcasing collaborative projects between students and professors, the presentation underscored USJ’s commitment to integrating creative innovation and technological advancement in education, positioning the institution as one of the leaders in this dynamic field.
Prof. Martin Kaltenbrunner (University Of Arts Linz, Tam Lab) – USJ partner University

SPECIAL SESSIONS

SPECIAL SESSION 1 || Silent Harmonies: Healing with Participatory Art and Human-Centered Technology
Chair: Nurul Hanim Md Romainoor (USM, Malaysia)
Panellists: Prof. Carlos Sena Caires (USJ, Macao), Dr Jose Rafael Martinez Garcia (SUTD, Singapore), Artist Datu Arellano (Philippines, USJ Partner and UEH Invited Guest Artist), Ms Tran Thi Quynh Huong (Harper’s Bazaar Vietnam).

SPECIAL SESSION 2 || UX Design and Strategies for Immersive Technologies
Chair: Prof. Gerald Estadieu (USJ, Macao)
Panellists: Mr Trinh Phuoc (SoundxVision.io), Mr Le Pham Minh Duc.

SPECIAL SESSION 3 || AI Creativity: Ethical Dilemmas and Copyright Challenges
Chair: Prof. Andrea Giansanti (Istituto Pantheon Design & Technology, Italia)
Panellists: Dr. Irina Shchemeleva (Habour Space University, Spain/Thailand – USJ Macao Partner and UEH Invited Guest Speaker), Mr Le Gia Phong (Future Eyes Co.), Mr. Nguyen Khoa My (VNPR).

SPECIAL SESSION 4 || ArtTech & Smart Cities
Chair: Dr. Trinh Tu Anh (UEH, Vietnam)
Panellists: Vice Rector, Assoc.Prof. Alexandre Lobo (USJ, Macao), Prof. Sam Muhizam Mustafa (USM, Malaysia), and Dr. Jose Rafael Martinez Garcia (SUTD, Singapore).

SPECIAL SESSION 5 || Human-Factor Challenges and StoryTelling in Game Design
Chair: Prof. Filipa Martins (USJ, Macao)
Panellists: Dr. Mika Letonsaari (UEH), Dr. Do Tri Cuong (UEH).

PARALLEL SESSIONS

PARALLEL SESSION 1 || ARTISTIC TECHNOLOGICAL EXPERIENCES
Chair: Dean of FAH Prof. Carlos Sena Caires – University of Saint Joseph, Macao
Presenters: Chen Zhong, Duong Ngoc Hong, Nguyen Thi Thanh Huyen, Duong Thi Thuy Trang, Nguyen Thanh Phuc.

PARALLEL SESSION 1 || HUMAN-CENTERED ART TECH AND SOCIAL IMPACT
Chair: Prof. Filipa Martins – University of Saint Joseph, Macao
Presenters: Shilpa K. Raut Samplonius, Nguyen Tri Cuong, Tri Dung Dang, Nguyen Thi Thuy Quynh, Prof. Yi Dong Su.

During the event, several strategic meetings were held to discuss future initiatives and collaborative opportunities. These sessions focused on shaping the direction of upcoming projects and strengthening partnerships for continued innovation in art and technology.

PANEL DISCUSSION

WORKSHOPS

The University of Saint Joseph (USJ), alongside global partners, led a series of interactive workshops at ArtTech Fusion 2024 in Ho Chi Minh City. The event offered an immersive experience, engaging participants in hands-on sessions at the intersection of art and technology. Facilitated by USJ and experts from Austria and Brazil, these workshops provided a dynamic platform for cross-cultural collaboration. Tailored for creative professionals, students, and technology enthusiasts, the workshops delved deeply into the latest technological tools, methodologies, and artistic practices. Each session equipped participants with new skills and fostered international collaboration, showcasing innovative approaches that blend art and technology in novel ways.

WORKSHOP 1 || Immersive Sound Experience with OTTOsonics – Macao
Conducted by: Prof. Gérald Estadieu from USJ, Macao.
Prof. Sandra Ng from USJ, Macao.
Prof. Enrique Tomás. Calderón from the University Of Arts Linz, Tam Lab, Austria.
Artist Manuel Mitterhuber from Goon Studios and OTTOsonics Festival, Austria.

WORKSHOP 2 || INTERACTIVE DIGITAL NARRATIVES – Macao
Conducted by: Prof. João Brochado from USJ, Macao.
Prof. Daniel Farinha from USJ, Macao.

WORKSHOP 3 || Wishing Tree and Interactive Arts – Brazil – USJ Partner University
Conducted by: Dr. Paulo Cesar Teles from Unicamp, Brazil.
Student Ambassador from Unicamp, Brazil.

EXHIBITIONS AND PERFORMANCES (COLLABORATIONS)

The ArtTech Fusion 2024 also hosted a variety of innovative showcases and live performances featuring groundbreaking projects from USJ Macao, along with contributions from creative minds in Austria and the Philippines. The exhibition space was transformed into a multi-sensory environment where art and technology intersected. Attendees experienced cutting-edge installations that merged traditional art forms with modern technology, highlighting the rich cultural heritage of the participating nations.

EXHIBITION 1 || NFTs (Digital and Analogue Exhibition)
Prof. Álvaro Barbosa USJ, Macao.
Prof. Carlos Sena Caires USJ, Macao.
Prof. Daniel Filipe Farinha USJ, Macao.
USJ Alumnus Ricaela Diputado USJ, Macao.
Artist Joana Braguez, ARTeFACTo Conference, Portugal.

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EXHIBITION 2 || STUDENT ARTWORKS EXHIBITION
Students and Former students of the Bachelor of Communication and Media, USJ, Macao.
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EXHIBITION 3 || IMMERSIVE SOUND EXPERIENCE
Prof. Gérald Estadieu from USJ, Macao.
Prof. Sandra Ng from USJ, Macao.
Artist Manuel Mitterhuber from Goon Studios and OTTOsonics Festival.