Bachelor of Digital Cinema
Bachelor Programme
Faculty of Arts and Humanities
This programme is currently not accepting applications for the 2024/2025 academic year.
Duration | Language | Campus |
4 Years Full-Time (Day) | English | Ilha Verde Campus |
The Bachelor of Digital Cinema programme aims to train students and professionals in the area of cinema production, focusing on the creative process and using state-of-the-art standards of digital technology. Students are introduced to the three main areas of digital cinema production: Documentary, Fiction and Visual Effects.
The programme trains students in different genres and techniques of film production including: documentary, advertisement, fiction and animation production; professional camera/photography work; script writing for short-to-long films in different genres; image post-production using digital technology; sound design and film music production.
In Macao and the Pearl River Delta, there is a consistent influx of University students pursuing media-related education with preference for audio-visual production that meets the global market demand for professionals in this area. Students are trained to create cinematic audiovisual content corresponding to a standard of quality and high-level aesthetic style, which is fundamental to the film industry, and is also in high demand in the areas of Marketing, Communication, Media and Creative Industries.
The programme coordinator is João Brochado.
Career Opportunities
The principle career pathways for graduates will be to work in the Audio-visual Industry across different market segments, including:
- Independent Film Production
- Advertisement Film Industry
- Media Production Departments (Government, Casinos, Hospitality Groups, NGO, etc.)
- Education
Key Features
- Combining highly accredited international teaching staff with outstanding facilities which features audio-visual production studios, laboratories and state-of-the-art equipment
- Graduation project consists of a film production complying with standard professional quality for entering the international film festival circuit
Study plan & description of modules
For the programme’s government approval [in Chinese and Portuguese] click here.
Please click on any specific module below to see its description.
Modules
Year 1Integrated learning activities involving all skill areas help students practice and apply the fundamentals of English in a more varied setting and develop more accuracy and control of their spoken and written English. Reading activities promote vocabulary expansion and model accurate structure. Students participate in discussion forums and are introduced to presentation skills for groups and individuals. Logical thinking in both oral and written formats is guided. As well, students are introduced to the five-paragraph essay format and practice writing summative, descriptive and comparative compositions.Students will concentrate on gaining grammatical control of their communication (subject and verb agreement, modal auxiliaries, singular and plural nouns, pronouns, articles, sentence structure, statements, questions, simple and compound sentences, prepositions, gerunds and infinitives, adverbs and adjectives, punctuation, and some complex sentence patterns). At the end of the module, students should be able to write a paragraph without making major grammatical errors. Development of the five-paragraph essay format will continue and students will practice writing compositions that are opinion-based, persuasive and begin to compare literature from different sources. Development will continue in regard to presentation skills and discussion forums.
This module provides practice integrating those reading skills necessary for academic success at university. These skills include reading for detail, inferring vocabulary in context, finding main ideas, critical reading, understanding sequence, summarizing, recognizing organization, and outlining. In addition, it emphasizes academic vocabulary. Students are introduced to language skills for research and are expected to apply previously taught presentation skills to give more analytical presentations. In this course students are also introduced to basic components of the research paper: abstract, data analysis and interpretation.
This module teaches advanced grammar necessary for academic writing. It includes a review of basic grammar and a detailed study of noun, adjective, and adverb clauses, as well as prepositional, participial, gerund, and infinitive phrases. It will also provide written composition practice. Students will be introduced to the argumentative essay structure including the refutation of counter arguments. Students will engage in more complex discussion forums, debates and participate in organizing public presentations.
"This course introduces students to project management concepts and methodologies with a focus on communication & media, design, and architecture projects. The course is intended to be practice oriented and is intended to develop skills and competencies for becoming effective project managers.
Students are introduced to:
• Process and project metrics
• Estimation, budgeting, and scheduling for projects
• Risk management and change control, security, and quality assurance
• Reporting and documentation strategies."
"The development of thinking skills is fundamental to learning. Students will learn how to develop higher order thinking skills, especially through an appreciation of different philosophic and logic systems and an understanding of important research results from the analysis of human thought processes. In addition, students will learn to reason ethically and morally through readings, discussion of moral dilemmas, and other suitable exercises. They will also learn principled and conceptual thinking and reasoning skills.
Topics will be discussed through case studies and students will learn and understand important concepts of thinking through class and group discussion.
"
Recording and Sound Design is an introductory course to the art and science of sound recording and sound design for cinema, mixing both theory and practice. The theoretical part of the module will include a survey of the classic techniques for sound design in cinema and the fundamentals of audio engineering and acoustics. The practical side of the module will focus on the fundamentals of sound recording, both in studio and on-location, with an emphasis on film sound techniques, such as voice-over, dialogs (boom vs clip-on recording), foleys and field recording. Additionally, students will learn the basics of sound editing and mixing, working with an industry-standard Digital Audio Workstation (DAW).
"This module provides students an introduction to the major positions and issues in documentary film theory and grammar. Moreover, it will stress the core theories that frame the field of visual culture studies with a special emphasizes on understanding the relation bewtween the early days of film and contemporary non-fiction cinema. Since the 1970s, film scholars have developed and shaped a range of compelling critical methods for the study of media texts and its grammar.
By the end of this module, students will achieve solid grounding in the study of documentary cinema: the fundamental vocabulary of the discipline and the elements of film and style. Moreover, this module will address the key figures, movements, and theories of documentary cinema. Along with critical methodologies for close analysis of filmic texts and to ways of writing about film. These critical methods require consistent and informed reassessment to remain as visible and engaged ways of thinking about film grammar and other media texts.
"
"The principal objective is to provide students with the knowledge and the skill to produce documentary projects of high artistic and cultural value. The program focuses on developing a documentary project from an original idea, the proposal, to the final product: the audiovisual narrative. The main emphasis lies on developing theoretical and practical knowledge, experience and specific technical on the following subjects:
• Pre-production of documentary projects: logistics, organizing the shooting, authorisationism dos and don’ts
• Research and development for the producion of documentary proposals and ideas
• Developing specific skills for directing and producing documentary
• Learning to produce aesthetical treatments for documentary projects
• Developing skills in the art of producing images and recording sound for documentary
• During the course students will research, write and develop all the pre-production of a documentary project which will be produced on the program Production of Documentary Cinema."
Video Editing is designed to promote positive learning experiences while teaching the editing techniques of cinematography. The course is designed to involve students in the technological environment of video editing processes. It is a practical course that aims to involve active participation of the students working under time constraints of editing deadlines for video production. Students will learn how to create a final movie sequence in Final Cut Pro and Adobe Premiere. They will learn the main elements of the editing process (Trimming, Cuting, Framing), the importance of the sound and the meaning of rhythm and pace in the edit. The class will provide practical knowledge for the student as well as problem solving skills, teamwork, and showcase creativity. At the end of this course it is expected that students understand the workflow process of editing.
"The principal objective is to produce documentaries written and developed during the program Pre-Production of Documentary Cinema.
The following subjects will be addressed:
• Directing and producing documentary.
• Filming documentary: composition, camera movement and cinematography.
• Narrative construction: editing image and sound for representing reality.
• Marketing and distribution: film festivals and television and other means for exhibition."
"The narrative meaning making decisions addressed to the viewer in Documentary Cinema scope comprehend the essential process of accomplishing the cinematic representation and vision at visual media post-production stage.
Therefore, this course provides students both applied skills and critical knowledge through the essential editing process at visual media post-production stage.
From start to finish, students will learn the core elements of aesthetic choices and the technological workflow, addressing the following key module contents:
• Post-production workflow;
• Editing and interface;
• Final Cut Pro X ;
• Color grading concepts;
• Davinci Resolve UI;
• Delivery of the digital master.
This module, thus, provides students a converged understanding of post-production workflow, editing and interface, along with color correction major concepts. "
"According to The Oxford History of World Cinema edited by Geoffrey Nowell-Smith (1996) and emphasizing on the three major periods, this course provides students an introduction to the major positions in Western Cinema History, with an eye to understanding connections between the early days of film and contemporary approaches to understand film, as following: 1. Silent Cinema (1895-1930); 2. Sound Cinema (1930-60); and 3. The Modern Cinema (1960-1995).
Moreover, this module manifold ways in which motion images are made to mean within the scope of what has been termed the visual turn in comtemporary culture at regional and global stages. Sessions will address theoretical discussion based on film and core texts analysis. Along this module, students are invited and encourage to play a crucial role during lectures delivering short presentations on the visual material researched. Therefore, this module will focus on the following structure:
• Film form;
• Film aesthetics;
• Film style."
Provide the conceptual tools capable to potentiate the exercise of a critical and informed reflection that having as first object the creation and reception of works of art. Contact with a thematic path historically oriented, which runs through the thinking of some of the main agents of aesthetic reflection of the past and the contemporary, the East and West. Enhance critical autonomy and internalization of intrinsic interdependence between the production dimension and artistic production and conceptual discourse. The interdependence between the privileged world of representations for a given epoch, culture or artist, and how art is conceived, produced and experienced.
Year 2Students will learn and apply a variety of public presentation techniques useful for both individual presentations as well as participation in group discussions. An important aspect of the module is that it uses an active learning process whereby students learn a new skill and put it into practice. By the end of the module students will possess a number of public speaking strategies that will help them to prepare any range of public presentations, including proposals, as well as have the opportunity to participate in seminar organization and implementation.
The primary aim of this module is to assist students in preparing themselves for the type of writing required for themes, essay examinations, term papers, and lengthy reports. The principles of rhetorical organization and development are thoroughly presented within the context of each student's language and cultural background. Students will engage in problem solving and idea development through the combination of independent investigation, and consultation with peers.
Students will practice the process, purposes, and strategies of persuasive and explanatory writing. Students read and discuss works by both professional and student writers and explore techniques of argument and persuasion in writing a series of 5-6 essays. The module stresses revision, relies on frequent workshops of student writing, and aims finally to sharpen the student's ability to use evidence in a reasonable, convincing way.
This is an advanced interdisciplinary writing course module emphasizing critical reading and thinking, argumentative writing, library research, and documentation of sources in an academic setting. Practice and study of selected rhetorics of inquiry (for example, historical, cultural, empirical, and ethnographic) employed in academic disciplines, preparing students for different systems of writing in their academic lives. Throughout this course, students will: significantly improve their academic writing; develop an understanding of how members of a particular discipline conceive of and engage in the rhetorical practices of that discipline; demonstrate understanding of the key conversations, the forms, and the conventions of writing in a particular discipline; gain experience in the construction of knowledge within a discipline and practice using its discourse; read critically and analyze rhetorically writings from a particular discipline and use those lenses to frame their own discourses; write in the different forms and styles of a particular discipline; and develop techniques for conducting research on the Internet and with other electronic databases.
This module provides an understanding on the Chinese National Culture, it’s History and Philosophy. Furthermore, the module provides an overview of the key features and evolution of the China's political and legal system. There will be several topics covered in this course, including Chinese political ideology and organizations (the Chinese Communist Party and state institutions), legal and judicial systems and institutions, legislative systems and processes (the People's Congresses and the Political Consultative Conferences), and bureaucratic processes. In addition, the course introduces the concept of the One Country Two System and its operation.This unit provides students with an introduction to fundamental techniques and instruments in the art of scriptwriting and storyboarding. In this course, firstly, we will learn the crucial elements and techniques that constitute the art of storytelling in cinema such as the development of a synapse, an outline, a treatment and the formatting and production of a screenplay in accordance with the guidelines of the cinema’s industry. Secondly, we will also develop skills to produce professional storyboards in order to translate visually the written content of a script into specific images and creative intentions for composition, camera movement and cinematography.
"This module provides students an introduction to the major positions and issues in fiction film theory and grammar. Moreover, it will stress the core theories that frame the field of visual culture studies with a special emphasizes on understanding the relation between the early days of film and contemporary cinema. Since the 1970s, film scholars have developed and shaped a range of compelling critical methods for the study of media texts and its grammar.
By the end of this module, students will achieve solid grounding in the study of fiction cinema: the fundamental vocabulary of the discipline and the elements of film and style. Moreover, this module will address the key figures, movements, and theories of fiction cinema. Along with critical methodologies for close analysis of filmic texts and to ways of writing about film. These critical methods require consistent and informed reassessment to remain as visible and engaged ways of thinking about film grammar and other media texts.
"
"This module provides students the theory fundamentals and formal aspects of story outline, structure and character, which are essential to all forms of screenwriting, namely fiction film. Along the lectures, students will examine each step of the screenwriting process: from the initial premise through character exploration and treatments, to writing the first draft.
By the end of this module, students will be able to develop their own scripts achieving solid grounding knowledge skills on fiction film pre-production stage. Likewise, students will be ready to take it into the next stage of post-production and distribution."
Directing and Casting Actors is a module dedicated to explore the processes and techniques involved in choosing the best actors and actresses for a certain role (part) in a movie and how to optimize their performance according to the script and director’s intentions. The module addresses the fundamentals of acting theory introducing a broad range of pioneering theoretical approaches, all of which questioning the fundamental conceptions of “act” and “actor” that support both popular and academic notions of performance in moving image culture. The module will also make use of practical exercises and inter-subject curricular projects to apply the theoretical concepts.
This course is a theoretical introduction to the art and craft of motion pictures photography. Specifically, the course is designed to cover the essential principles, concepts, and tools employed by cinematographers in their quest to bring the Director´s cinematic vision to the screen.
"This module provides students an introduction to the major principles and practices of single-camera field production. The students will work in small production crews to achieve hands-on experience in planning and filming the script previously developed and produced in pre-production stage.
Therefore, by the end of this module, students will achieve solid grounding in the field of fiction film production. The students will be able to think and develop different storytelling conventions within the scope of narrative digital filmmaking. "
"Post-production is the essential process of completing digital cinema production, which comprehends editing; mise-en-scène and sound; narrative; genre; and theoretical frames.
Within the scope of narrative and cinematic representation, this course provides students both applied skills and critical knowledge through the essential editing process at visual media post-production stage.
From start to finish, students will learn the core elements of aesthetic choices and the technological workflow, addressing the following key module contents:
• Post-production workflow;
• Editing and interface;
• Final Cut Pro X ;
• Color grading concepts;
• Davinci Resolve UI;
• Delivery of the digital master.
This module, thus, provides students a converged understanding of post-production workflow, editing and interface, along with color correction major concepts. "
"The “world cinema” grounded the seeds for national cinemas abroad Hollywood. Within the global cinema framework at the turn of twenty first century, History of Asian Cinema module delivers an introduction to the major positions and issues on the East Asian Contemporary Cinema: Chinese, Japanese, and Korean cinemas. While film production methods have witnessed dramatic shift in the last decade, contemporary film technique finds many threads back to approaches developed throughout the history of film. Furthermore, this module aims to provide the skills that will make students able to contextualize, through analysis and re-examination of the major areas of East Asian film history, likewise film theory and criticism.
This module manifold ways in which motion images are made to mean within the scope of what has been termed the visual turn in contemporary culture at regional and global stages. Sessions will address theoretical discussion based on film and core texts analysis. Along this module, students are invited and encourage to play a crucial role during lectures delivering short presentations on the visual material researched. Therefore, this module will focus on the following structure:
• Film form;
• Film aesthetics;
• Film style."
In this course, we aimed analyzing the concepts of culture, showing the field of cultural anthropology in their epistemological purposes, topics and research practices. Special attention is given to issues of human, biological and cultural diversity in understanding the relationships between different social groups today. Training and analysis of various ethnographic examples from around the World, with a special focus on Southeast Asia and mainly on China, will provide students a framework for reading the global world in which we live in.
Year 3Introduction to basic Portuguese with stress on oral drill and pronunciation. This course will focus on personal information.
Continuation of Portuguese I, introduction to basic Portuguese in context, and will focus on people and objects.
This course is the continuation of Portuguese II and will focus on public services and immediate needs, such as ordering food in a restaurant or complaining to the doctor.
This course will be a continuation of Portuguese III and an introduction to level A2 of CEFR with the introduction to the past forms.
This module provides students with an overview of major debates, trends, and factors that influence China's foreign policy. It will help students understand the pillars, principles and actors that shape the Chinese foreign policy. In this regard, the following topics will be explored in the course: the module will examine the actors, principles, constraints, and tools involved in the process of making foreign policy. On the other hand, the module will describe China's relations with the rest of the world through case studies. In order to achieve this, the course combines theoretical lectures, guest speakers, group exercises, and practical workshops. Additionally, this module will prepare students to conduct research on Chinese foreign policy."The objective of this module is to enable the student to be a creator with CGI (Computer Graphics Imagery) tools.
In 3D Modelling and Animation the students are given the basic knowledge of the most advanced tools today in digital animation creation, and are taught on the most efficient way to use them according to a real life production pipeline. They will learn the typical pipeline, starting in modeling simple objects, texturing them, and create all the appropriate steps and tasks to generate a basic CGI animation inside Autodesk Maya, Mudbox, and supporting tools."
"This program was developed to deepen the understanding and practice of the art of scriptwriting. The main objetive is to consolidate theory and practice of all the stages involved in the creation of a film narative: from the original idea to the final screenplay. Thus, we will focus on learning about film narrative’s most important elements such as space, time, characters, settings, actions, narration, structure and point of view.
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
The goal of this module is to give students the skills and tools needed in a pre-production for animation or VFX projects. They will understand the role of pre-production, its internal stages, and the importance of pre-planning. They will learn about storyboard, layouts, animatic, scheduling and planning, script, camera basics, scene measurements, good and bad practices, and the technicalities and professional terms needed in real-life scenarios of pre-production.
"This course explores two-dimensional composition by applying visual elements and design principles. Visual composition plays an important role in content creation industry especially for film, video, animation and visual effects production to organize and integrate pictorial information from multiple sources into a single, seamless whole. This subject teaches both the “know-why” and the “know-how” of digital composition from basic visual structure principles to practical application in visual representation. From this course, students will learn how to use appropriate techniques and principles for representation of pictorial information.
Specifically, this course will cover the following topics:
• What is Design?
• What is Composition?
• What is Visual Composition Theory?
• Element (Line, Shape, Pattern/Texture, Illusion of Space)
• Principles of Design (Unity and Variety, Emphasis and Focal Point, Scale and Proportion, Balance, Rhythm)
• Gestalt Principles (Figure/Ground, Symmetry, Proximity, Similarity, Good Continuation, Closure)
• Value Compositions / Color Compositions"
Motion Graphics and Compositing is a module whose main focus is learning animated graphic composition, videographic computer animation and advanced visual effects for film and animation. This module aims to teach methodologies and modes of applying advanced animation techniques for visual and sound effects. Its content focuses in depth on the study of kinetic pictures and typography as the use of text as meaning and aesthetic language. Students will learn how to apply motion graphics and compositing for video and film in Motion (Apple), and After Effects (Adobe). They will learn the main elements of Motion and Compositing (Keyframing; Interpolating; Creating generators, automatic behaviours; and particle Emitters; Keying; Stereoscoping). At the end of this module it is expected that student understands and knows all the workflow process of motion graphics and compositing.
"The objective of this module is to prepare the student to create all stages of a standard visual effects integrated in a live action production. He will learn the stages of Matchmoving a scene, create the 3D models and animation for it, recreate the lighting based on the live action scenarios, and be able to render for later compositing without problems.
It will also be taught how to move around the VFX pipeline and its multiple softwares, how to use the best export and import formats, how to plan and structure data, and how to make the best with the time given and within budget.
"
"In this module students will learn the skills needed for VFX post-production. They will start by understanding the multi-channel system of rendering image sequences in computer graphics softwares, as well as the role of 16 and 32 bits uncompressed images, and the importance of linear color space.
They will also understand how to do digital compositing and color grading and correction inside Nuke, and how to export it correctly to a video editing software. They will learn how to work with masks and other important tools in compositing.
"
"This course introduces the sociological perspective, distinguishing it from the common sense and discourse through a deconstructive and critical approach towards the social phenomena, with a specific emphasis on media arts such as cinematography. Therefore, the module aims to familiarize students with main sociological concepts and theories - socialization, stratification, inequality, identity and culture - which are centrally positioned among the individual-groups binomial.
In this context, current key social phenomena are approached through a sociological lens, where the main concepts are intertwined with the agency/structure debate, which presents an ongoing critical challenge to the portrayal of these social phenomena in media arts, such as digital cinema.
Consequently, by fostering an analytical stance towards current key social phenomena, the sociological perspective presents an added value for the creation and production of digital cinema in contemporary societies. As the deconstructive and critical approach allows the recognition and exploration of multiple viewpoints towards the social construction of reality, it becomes increasingly important to incorporate a strong ethical perspective.
Accordingly, ethical principles and procedures inherent to the development of social research are discussed, in order to highlight the possibilities of their transposition and adaptation to the specific context of creation and production of digital cinema.
"
"This course will trace the history of visual effects from early animation to the most sophisticated of computer-generated images in the film and computer industry. Students will learn the history of visual effects in cinema. Specifically, this course will systematically cover the following key visual effects milestones:
• Gertie the Dinosaur - Animation
• Metropolis - Miniatures
• The Wizard of Oz – Matte Painting
• Jason and the Argonauts - Stop Motion
• The Ten Commandments – Water Effects
• Star Wars – Motion Control
• Young Sherlock Holmes -CGI
• Jurassic Park – Movie Monsters
• Toy Story – Animated CGI
• The Lord of the Rings – Motion Capture
• The Matrix – Bullet Time
• The Hurt Locker- Explosions
• Avatar -3D
Case Studies:
• Georges Méliès – 'The Father of Visual Effects’
• James Cameron – Hollywood Visual Effects Maestro
"
Year 4"This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to utilize previous language background to lay a solid foundation for further Chinese language study.
本課程為母語為粵語或具有較高漢語水平的人士開設,旨在通過對學習者普通話听、説、讀、寫的訓練,提高語言水平,瞭解普通話的基本知識,為更高層次的普通話學習打下基礎。
"
"This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to consolidate the foundation which students have built in their first level Chinese courses, to expand their vocabulary, and to introduce them to more complex grammatical structures.
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力,改善交际技巧的同时,重点对学习者进行阅读、写作和语法的训练。
"
"Students read and discuss material from such sources as newspapers, journals, contemporary literature, media broadcasts and films. Students complete assignments in areas which focus on a practical application of Mandarin including in business, trade, tourism, education or linguistics.
本課程在學生完成普通話I、普通話II課程的基礎上,通過報紙、期刊、廣播、電影等大量現實語料的學習,幫助進一步讓學生進行提高語言水平,並能在商務、貿易等日程生活實際中正確運用
"
"This module covers a variety of modern Chinese literary genres including essays, short stories, biographies, and criticisms. Emphasis will be on reading comprehension and expansion of vocabulary. Class discussions are on some substantive issues related to the readings.
普通話IV的講授主要包括三個內容:一是將繼續幫助學生提昇普通話水平,主要選用一些中國現代文學作品,包括散文、故事、人物傳記、評論等,作為補充材料,幫助學生理解、擴展詞彙的同時,瞭解中國社會及文化,並對一些相關問題進行討論,從而讓學生達到普通話的高級水平;二是普通話水平測試介紹及應試訓練;三是講授普通話教學法,幫助學生在教与學兩方面,於更高層次上瞭解和掌握普通話。
"
The course aims to develop a basic understanding of China’s historical relations with the world. Specifically, it explains the socio-historical environment and cultural identity of Macau, covering key aspects of its development over four centuries. The module will enhance understanding of the key socioeconomic aspects in the relationship between China and the Portuguese speaking world. The course addresses Macau’s past and present, including the basic concepts, theories, principles and spirit of the Constitution and the Basic Law. It covers residents’ fundamental rights and duties, political structure, economy, and culture. Furthermore, key events that have shaped its geographical space, its demography and its plural communities will also be covered. The students will study and explore aspects of the history, economic and administrative development, and the social, cultural and artistic patrimony of Macau through lectures, film, fieldwork, and reading of local writers and specialists who had written about Macau and its people."This Module introduces Students to tools and methodologies to think and generate Business Models that could be validated by potential Clients that should be discovered and developed.
Business Models describe the way of how an organization create, deliver and capture value. So they are at the core of any Entrepreneurship project and are enhanced by Creativity and Innovation.
This Module proposes different approaches to promote Creativity, adding value to the process of Business Models Generation.
Technology Innovation will be presented as a stronger driver for changes in the markets and to be the basis of powerful Business Models.
"
Advanced Sound and Music Production module addresses the use of advanced techniques for sound and music production, such as multi-track recording, surround mixing for music and cinema, audio layering, parallel compression, track automation, music and SFX composition using virtual instruments, etc. It is a practice base module, where the core knowledge regarding the art and science of sound and music production will be conveyed to the students along with the development of hands-on exercises and practical curricular projects. To enroll in this course, students should have intermediate knowledge in sound production (recording and editing) using standard digital work stations (DAW).
"This program was developed to deepen the understanding and practice of the art of scriptwriting. The main objetive is to consolidate theory and practice of all the stages involved in the creation of a film narative: from the original idea to the final screenplay. Thus, we will focus on learning about film narrative’s most important elements such as space, time, characters, settings, actions, narration, structure and point of view.
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
This module is the first stage of the students final projects. Students will learn how to develop their final projects, from the research and development for their production to the logistic and organization of the shootings. They will research, write and develop all the pre-production stages that will be produced on the following modules. This course will also provide the students with the knowledge and skills to negotiate and manage relationships with the director and the crew, find solutions to budgeting and scheduling concerns, and develop marketing strategies to their final project. Some of the majors topics in this module will focus on leadership and communication, negotiation and fundraising, budgeting film projects, managing production and post-production, publicity and marketing for film and documentary. Students will be asked to work and their production and distribution strategies plans for their final project.
This course offers an explanation of what intellectual property is and what it does. It further offers an overview of the IP system starting with the implied bargains that the State makes with inventors, entrepreneurs and creative individuals. In addition it explains the policy issues behind the creation of intellectual property law.
Departing from the principles and sources of international IP law, the course outlines the intellectual property system, the WTO agreement, TRIPS, the cornerstone treaties and their implementation into national law in relation to MSAR, with a particular reference to the CPLP member States. It explores the specific means of protecting brands, designs, technology and creative works. The design of the learning experience has specifically been prepared to cover patents, trademarks, and copyrights.
This module provides students with an opportunity for learning advanced visual effects and animation techniques for film and video. Students will learn ambitious, advanced and original animation and visual effect tasks for film visual effects and computer animation through practical learning and close supervising, independent research and development of professional projects. This module also allows students to work on individual own area of expertise and interest, focusing on developing advanced animation and visual effects techniques. Students will learn how to apply advanced motion graphics and compositing for video and film in NUKE (The Foundry), a VFX node-based software. At the end of this module it is expected that student knows the professional workflow process of advanced motion graphics and compositing for film and computer animation.
This module aims to take students through their journey in producing their Final Projects, written and developed during the module of Pre-production of Digital Cinema for Graduate Project. The main objective is to provide students with the best knowledge, skills and experience to produce their final documentary/fiction short film. By the end of this module, students have taken a film or documentary from initial concept through the script stage all the way to the production. Another important focus is to understand the importance of the collaborative process with writers, as well as the production and director teams. Major topics include drafting, set design, budgeting, construction, aging, directing – students will work in groups to produce their own design sets and perform a variety of artistic and practical tasks. At the end of this module it is expected that the production stage is completed and all the footages are prepared and formatted for the next stage of post-production.
This course is the third stage of the final projects where all post elements of student’s projects need to be completed. In this module, students learn the creative influence that post-production provides the filmmaker in the following areas: picture editing, visual effects, title sequence, credit roll, post sound editing, sound mixing, music composition and drop, and colour correction. Emphasis goes on the overall post-production process and the larger creative decisions necessary in these areas. Hands-on with non-linear editing software will lead the student to create and properly edit this final project in one of the three areas of the Digital Cinema Bachelor program: Documentary, Fiction or CGI. Students will post-product their own projects individually or in groups developing an intense exploration on editing practice and aesthetics for the cut. Using footages from the audiovisual projects they produced, students must apply editing concepts in a valuable and professional way, until the final cut (and using visual effects editing, colour correction, tilling, sound design, etc). Students will augment the editing knowledge and experience gained from the previous modules. It is expected that students properly finish, deliver and present their final output.
"Through a fast paced, highly interactive module designed, this will provide students an introduction to all aspects of movie marketing, focusing on business decisions with the goal of developing a competitive advantage for a film’s theatrical life and beyond.
In Marketing and Promotion in Cinema will be analyzed a range of movies, from low-budget independent to tent pole film franchises, and explore concepts, processes and different strategic approaches utilized by today’s distributors, available resources both traditional and emerging.
"
Students are introduced to:
• Process and project metrics
• Estimation, budgeting, and scheduling for projects
• Risk management and change control, security, and quality assurance
• Reporting and documentation strategies."
Topics will be discussed through case studies and students will learn and understand important concepts of thinking through class and group discussion.
"
By the end of this module, students will achieve solid grounding in the study of documentary cinema: the fundamental vocabulary of the discipline and the elements of film and style. Moreover, this module will address the key figures, movements, and theories of documentary cinema. Along with critical methodologies for close analysis of filmic texts and to ways of writing about film. These critical methods require consistent and informed reassessment to remain as visible and engaged ways of thinking about film grammar and other media texts.
"
• Pre-production of documentary projects: logistics, organizing the shooting, authorisationism dos and don’ts
• Research and development for the producion of documentary proposals and ideas
• Developing specific skills for directing and producing documentary
• Learning to produce aesthetical treatments for documentary projects
• Developing skills in the art of producing images and recording sound for documentary
• During the course students will research, write and develop all the pre-production of a documentary project which will be produced on the program Production of Documentary Cinema."
The following subjects will be addressed:
• Directing and producing documentary.
• Filming documentary: composition, camera movement and cinematography.
• Narrative construction: editing image and sound for representing reality.
• Marketing and distribution: film festivals and television and other means for exhibition."
Therefore, this course provides students both applied skills and critical knowledge through the essential editing process at visual media post-production stage.
From start to finish, students will learn the core elements of aesthetic choices and the technological workflow, addressing the following key module contents:
• Post-production workflow;
• Editing and interface;
• Final Cut Pro X ;
• Color grading concepts;
• Davinci Resolve UI;
• Delivery of the digital master.
This module, thus, provides students a converged understanding of post-production workflow, editing and interface, along with color correction major concepts. "
Moreover, this module manifold ways in which motion images are made to mean within the scope of what has been termed the visual turn in comtemporary culture at regional and global stages. Sessions will address theoretical discussion based on film and core texts analysis. Along this module, students are invited and encourage to play a crucial role during lectures delivering short presentations on the visual material researched. Therefore, this module will focus on the following structure:
• Film form;
• Film aesthetics;
• Film style."
By the end of this module, students will achieve solid grounding in the study of fiction cinema: the fundamental vocabulary of the discipline and the elements of film and style. Moreover, this module will address the key figures, movements, and theories of fiction cinema. Along with critical methodologies for close analysis of filmic texts and to ways of writing about film. These critical methods require consistent and informed reassessment to remain as visible and engaged ways of thinking about film grammar and other media texts.
"
By the end of this module, students will be able to develop their own scripts achieving solid grounding knowledge skills on fiction film pre-production stage. Likewise, students will be ready to take it into the next stage of post-production and distribution."
Therefore, by the end of this module, students will achieve solid grounding in the field of fiction film production. The students will be able to think and develop different storytelling conventions within the scope of narrative digital filmmaking. "
Within the scope of narrative and cinematic representation, this course provides students both applied skills and critical knowledge through the essential editing process at visual media post-production stage.
From start to finish, students will learn the core elements of aesthetic choices and the technological workflow, addressing the following key module contents:
• Post-production workflow;
• Editing and interface;
• Final Cut Pro X ;
• Color grading concepts;
• Davinci Resolve UI;
• Delivery of the digital master.
This module, thus, provides students a converged understanding of post-production workflow, editing and interface, along with color correction major concepts. "
This module manifold ways in which motion images are made to mean within the scope of what has been termed the visual turn in contemporary culture at regional and global stages. Sessions will address theoretical discussion based on film and core texts analysis. Along this module, students are invited and encourage to play a crucial role during lectures delivering short presentations on the visual material researched. Therefore, this module will focus on the following structure:
• Film form;
• Film aesthetics;
• Film style."
Year 3Introduction to basic Portuguese with stress on oral drill and pronunciation. This course will focus on personal information.
Continuation of Portuguese I, introduction to basic Portuguese in context, and will focus on people and objects.
This course is the continuation of Portuguese II and will focus on public services and immediate needs, such as ordering food in a restaurant or complaining to the doctor.
This course will be a continuation of Portuguese III and an introduction to level A2 of CEFR with the introduction to the past forms.
This module provides students with an overview of major debates, trends, and factors that influence China's foreign policy. It will help students understand the pillars, principles and actors that shape the Chinese foreign policy. In this regard, the following topics will be explored in the course: the module will examine the actors, principles, constraints, and tools involved in the process of making foreign policy. On the other hand, the module will describe China's relations with the rest of the world through case studies. In order to achieve this, the course combines theoretical lectures, guest speakers, group exercises, and practical workshops. Additionally, this module will prepare students to conduct research on Chinese foreign policy."The objective of this module is to enable the student to be a creator with CGI (Computer Graphics Imagery) tools.
In 3D Modelling and Animation the students are given the basic knowledge of the most advanced tools today in digital animation creation, and are taught on the most efficient way to use them according to a real life production pipeline. They will learn the typical pipeline, starting in modeling simple objects, texturing them, and create all the appropriate steps and tasks to generate a basic CGI animation inside Autodesk Maya, Mudbox, and supporting tools."
"This program was developed to deepen the understanding and practice of the art of scriptwriting. The main objetive is to consolidate theory and practice of all the stages involved in the creation of a film narative: from the original idea to the final screenplay. Thus, we will focus on learning about film narrative’s most important elements such as space, time, characters, settings, actions, narration, structure and point of view.
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
The goal of this module is to give students the skills and tools needed in a pre-production for animation or VFX projects. They will understand the role of pre-production, its internal stages, and the importance of pre-planning. They will learn about storyboard, layouts, animatic, scheduling and planning, script, camera basics, scene measurements, good and bad practices, and the technicalities and professional terms needed in real-life scenarios of pre-production.
"This course explores two-dimensional composition by applying visual elements and design principles. Visual composition plays an important role in content creation industry especially for film, video, animation and visual effects production to organize and integrate pictorial information from multiple sources into a single, seamless whole. This subject teaches both the “know-why” and the “know-how” of digital composition from basic visual structure principles to practical application in visual representation. From this course, students will learn how to use appropriate techniques and principles for representation of pictorial information.
Specifically, this course will cover the following topics:
• What is Design?
• What is Composition?
• What is Visual Composition Theory?
• Element (Line, Shape, Pattern/Texture, Illusion of Space)
• Principles of Design (Unity and Variety, Emphasis and Focal Point, Scale and Proportion, Balance, Rhythm)
• Gestalt Principles (Figure/Ground, Symmetry, Proximity, Similarity, Good Continuation, Closure)
• Value Compositions / Color Compositions"
Motion Graphics and Compositing is a module whose main focus is learning animated graphic composition, videographic computer animation and advanced visual effects for film and animation. This module aims to teach methodologies and modes of applying advanced animation techniques for visual and sound effects. Its content focuses in depth on the study of kinetic pictures and typography as the use of text as meaning and aesthetic language. Students will learn how to apply motion graphics and compositing for video and film in Motion (Apple), and After Effects (Adobe). They will learn the main elements of Motion and Compositing (Keyframing; Interpolating; Creating generators, automatic behaviours; and particle Emitters; Keying; Stereoscoping). At the end of this module it is expected that student understands and knows all the workflow process of motion graphics and compositing.
"The objective of this module is to prepare the student to create all stages of a standard visual effects integrated in a live action production. He will learn the stages of Matchmoving a scene, create the 3D models and animation for it, recreate the lighting based on the live action scenarios, and be able to render for later compositing without problems.
It will also be taught how to move around the VFX pipeline and its multiple softwares, how to use the best export and import formats, how to plan and structure data, and how to make the best with the time given and within budget.
"
"In this module students will learn the skills needed for VFX post-production. They will start by understanding the multi-channel system of rendering image sequences in computer graphics softwares, as well as the role of 16 and 32 bits uncompressed images, and the importance of linear color space.
They will also understand how to do digital compositing and color grading and correction inside Nuke, and how to export it correctly to a video editing software. They will learn how to work with masks and other important tools in compositing.
"
"This course introduces the sociological perspective, distinguishing it from the common sense and discourse through a deconstructive and critical approach towards the social phenomena, with a specific emphasis on media arts such as cinematography. Therefore, the module aims to familiarize students with main sociological concepts and theories - socialization, stratification, inequality, identity and culture - which are centrally positioned among the individual-groups binomial.
In this context, current key social phenomena are approached through a sociological lens, where the main concepts are intertwined with the agency/structure debate, which presents an ongoing critical challenge to the portrayal of these social phenomena in media arts, such as digital cinema.
Consequently, by fostering an analytical stance towards current key social phenomena, the sociological perspective presents an added value for the creation and production of digital cinema in contemporary societies. As the deconstructive and critical approach allows the recognition and exploration of multiple viewpoints towards the social construction of reality, it becomes increasingly important to incorporate a strong ethical perspective.
Accordingly, ethical principles and procedures inherent to the development of social research are discussed, in order to highlight the possibilities of their transposition and adaptation to the specific context of creation and production of digital cinema.
"
"This course will trace the history of visual effects from early animation to the most sophisticated of computer-generated images in the film and computer industry. Students will learn the history of visual effects in cinema. Specifically, this course will systematically cover the following key visual effects milestones:
• Gertie the Dinosaur - Animation
• Metropolis - Miniatures
• The Wizard of Oz – Matte Painting
• Jason and the Argonauts - Stop Motion
• The Ten Commandments – Water Effects
• Star Wars – Motion Control
• Young Sherlock Holmes -CGI
• Jurassic Park – Movie Monsters
• Toy Story – Animated CGI
• The Lord of the Rings – Motion Capture
• The Matrix – Bullet Time
• The Hurt Locker- Explosions
• Avatar -3D
Case Studies:
• Georges Méliès – 'The Father of Visual Effects’
• James Cameron – Hollywood Visual Effects Maestro
"
Year 4"This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to utilize previous language background to lay a solid foundation for further Chinese language study.
本課程為母語為粵語或具有較高漢語水平的人士開設,旨在通過對學習者普通話听、説、讀、寫的訓練,提高語言水平,瞭解普通話的基本知識,為更高層次的普通話學習打下基礎。
"
"This accelerated course module is designed for students of Chinese heritage and advanced beginners with good speaking and listening skills. The focus is on reading, writing, and grammar, along with continuing improvement of oral communication skills. The purpose of instruction is to consolidate the foundation which students have built in their first level Chinese courses, to expand their vocabulary, and to introduce them to more complex grammatical structures.
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力,改善交际技巧的同时,重点对学习者进行阅读、写作和语法的训练。
"
"Students read and discuss material from such sources as newspapers, journals, contemporary literature, media broadcasts and films. Students complete assignments in areas which focus on a practical application of Mandarin including in business, trade, tourism, education or linguistics.
本課程在學生完成普通話I、普通話II課程的基礎上,通過報紙、期刊、廣播、電影等大量現實語料的學習,幫助進一步讓學生進行提高語言水平,並能在商務、貿易等日程生活實際中正確運用
"
"This module covers a variety of modern Chinese literary genres including essays, short stories, biographies, and criticisms. Emphasis will be on reading comprehension and expansion of vocabulary. Class discussions are on some substantive issues related to the readings.
普通話IV的講授主要包括三個內容:一是將繼續幫助學生提昇普通話水平,主要選用一些中國現代文學作品,包括散文、故事、人物傳記、評論等,作為補充材料,幫助學生理解、擴展詞彙的同時,瞭解中國社會及文化,並對一些相關問題進行討論,從而讓學生達到普通話的高級水平;二是普通話水平測試介紹及應試訓練;三是講授普通話教學法,幫助學生在教与學兩方面,於更高層次上瞭解和掌握普通話。
"
The course aims to develop a basic understanding of China’s historical relations with the world. Specifically, it explains the socio-historical environment and cultural identity of Macau, covering key aspects of its development over four centuries. The module will enhance understanding of the key socioeconomic aspects in the relationship between China and the Portuguese speaking world. The course addresses Macau’s past and present, including the basic concepts, theories, principles and spirit of the Constitution and the Basic Law. It covers residents’ fundamental rights and duties, political structure, economy, and culture. Furthermore, key events that have shaped its geographical space, its demography and its plural communities will also be covered. The students will study and explore aspects of the history, economic and administrative development, and the social, cultural and artistic patrimony of Macau through lectures, film, fieldwork, and reading of local writers and specialists who had written about Macau and its people."This Module introduces Students to tools and methodologies to think and generate Business Models that could be validated by potential Clients that should be discovered and developed.
Business Models describe the way of how an organization create, deliver and capture value. So they are at the core of any Entrepreneurship project and are enhanced by Creativity and Innovation.
This Module proposes different approaches to promote Creativity, adding value to the process of Business Models Generation.
Technology Innovation will be presented as a stronger driver for changes in the markets and to be the basis of powerful Business Models.
"
Advanced Sound and Music Production module addresses the use of advanced techniques for sound and music production, such as multi-track recording, surround mixing for music and cinema, audio layering, parallel compression, track automation, music and SFX composition using virtual instruments, etc. It is a practice base module, where the core knowledge regarding the art and science of sound and music production will be conveyed to the students along with the development of hands-on exercises and practical curricular projects. To enroll in this course, students should have intermediate knowledge in sound production (recording and editing) using standard digital work stations (DAW).
"This program was developed to deepen the understanding and practice of the art of scriptwriting. The main objetive is to consolidate theory and practice of all the stages involved in the creation of a film narative: from the original idea to the final screenplay. Thus, we will focus on learning about film narrative’s most important elements such as space, time, characters, settings, actions, narration, structure and point of view.
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
This module is the first stage of the students final projects. Students will learn how to develop their final projects, from the research and development for their production to the logistic and organization of the shootings. They will research, write and develop all the pre-production stages that will be produced on the following modules. This course will also provide the students with the knowledge and skills to negotiate and manage relationships with the director and the crew, find solutions to budgeting and scheduling concerns, and develop marketing strategies to their final project. Some of the majors topics in this module will focus on leadership and communication, negotiation and fundraising, budgeting film projects, managing production and post-production, publicity and marketing for film and documentary. Students will be asked to work and their production and distribution strategies plans for their final project.
This course offers an explanation of what intellectual property is and what it does. It further offers an overview of the IP system starting with the implied bargains that the State makes with inventors, entrepreneurs and creative individuals. In addition it explains the policy issues behind the creation of intellectual property law.
Departing from the principles and sources of international IP law, the course outlines the intellectual property system, the WTO agreement, TRIPS, the cornerstone treaties and their implementation into national law in relation to MSAR, with a particular reference to the CPLP member States. It explores the specific means of protecting brands, designs, technology and creative works. The design of the learning experience has specifically been prepared to cover patents, trademarks, and copyrights.
This module provides students with an opportunity for learning advanced visual effects and animation techniques for film and video. Students will learn ambitious, advanced and original animation and visual effect tasks for film visual effects and computer animation through practical learning and close supervising, independent research and development of professional projects. This module also allows students to work on individual own area of expertise and interest, focusing on developing advanced animation and visual effects techniques. Students will learn how to apply advanced motion graphics and compositing for video and film in NUKE (The Foundry), a VFX node-based software. At the end of this module it is expected that student knows the professional workflow process of advanced motion graphics and compositing for film and computer animation.
This module aims to take students through their journey in producing their Final Projects, written and developed during the module of Pre-production of Digital Cinema for Graduate Project. The main objective is to provide students with the best knowledge, skills and experience to produce their final documentary/fiction short film. By the end of this module, students have taken a film or documentary from initial concept through the script stage all the way to the production. Another important focus is to understand the importance of the collaborative process with writers, as well as the production and director teams. Major topics include drafting, set design, budgeting, construction, aging, directing – students will work in groups to produce their own design sets and perform a variety of artistic and practical tasks. At the end of this module it is expected that the production stage is completed and all the footages are prepared and formatted for the next stage of post-production.
This course is the third stage of the final projects where all post elements of student’s projects need to be completed. In this module, students learn the creative influence that post-production provides the filmmaker in the following areas: picture editing, visual effects, title sequence, credit roll, post sound editing, sound mixing, music composition and drop, and colour correction. Emphasis goes on the overall post-production process and the larger creative decisions necessary in these areas. Hands-on with non-linear editing software will lead the student to create and properly edit this final project in one of the three areas of the Digital Cinema Bachelor program: Documentary, Fiction or CGI. Students will post-product their own projects individually or in groups developing an intense exploration on editing practice and aesthetics for the cut. Using footages from the audiovisual projects they produced, students must apply editing concepts in a valuable and professional way, until the final cut (and using visual effects editing, colour correction, tilling, sound design, etc). Students will augment the editing knowledge and experience gained from the previous modules. It is expected that students properly finish, deliver and present their final output.
"Through a fast paced, highly interactive module designed, this will provide students an introduction to all aspects of movie marketing, focusing on business decisions with the goal of developing a competitive advantage for a film’s theatrical life and beyond.
In Marketing and Promotion in Cinema will be analyzed a range of movies, from low-budget independent to tent pole film franchises, and explore concepts, processes and different strategic approaches utilized by today’s distributors, available resources both traditional and emerging.
"
In 3D Modelling and Animation the students are given the basic knowledge of the most advanced tools today in digital animation creation, and are taught on the most efficient way to use them according to a real life production pipeline. They will learn the typical pipeline, starting in modeling simple objects, texturing them, and create all the appropriate steps and tasks to generate a basic CGI animation inside Autodesk Maya, Mudbox, and supporting tools."
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
Specifically, this course will cover the following topics:
• What is Design?
• What is Composition?
• What is Visual Composition Theory?
• Element (Line, Shape, Pattern/Texture, Illusion of Space)
• Principles of Design (Unity and Variety, Emphasis and Focal Point, Scale and Proportion, Balance, Rhythm)
• Gestalt Principles (Figure/Ground, Symmetry, Proximity, Similarity, Good Continuation, Closure)
• Value Compositions / Color Compositions"
It will also be taught how to move around the VFX pipeline and its multiple softwares, how to use the best export and import formats, how to plan and structure data, and how to make the best with the time given and within budget.
"
They will also understand how to do digital compositing and color grading and correction inside Nuke, and how to export it correctly to a video editing software. They will learn how to work with masks and other important tools in compositing.
"
In this context, current key social phenomena are approached through a sociological lens, where the main concepts are intertwined with the agency/structure debate, which presents an ongoing critical challenge to the portrayal of these social phenomena in media arts, such as digital cinema.
Consequently, by fostering an analytical stance towards current key social phenomena, the sociological perspective presents an added value for the creation and production of digital cinema in contemporary societies. As the deconstructive and critical approach allows the recognition and exploration of multiple viewpoints towards the social construction of reality, it becomes increasingly important to incorporate a strong ethical perspective.
Accordingly, ethical principles and procedures inherent to the development of social research are discussed, in order to highlight the possibilities of their transposition and adaptation to the specific context of creation and production of digital cinema.
"
• Gertie the Dinosaur - Animation
• Metropolis - Miniatures
• The Wizard of Oz – Matte Painting
• Jason and the Argonauts - Stop Motion
• The Ten Commandments – Water Effects
• Star Wars – Motion Control
• Young Sherlock Holmes -CGI
• Jurassic Park – Movie Monsters
• Toy Story – Animated CGI
• The Lord of the Rings – Motion Capture
• The Matrix – Bullet Time
• The Hurt Locker- Explosions
• Avatar -3D
Case Studies:
• Georges Méliès – 'The Father of Visual Effects’
• James Cameron – Hollywood Visual Effects Maestro
"
本課程為母語為粵語或具有較高漢語水平的人士開設,旨在通過對學習者普通話听、説、讀、寫的訓練,提高語言水平,瞭解普通話的基本知識,為更高層次的普通話學習打下基礎。
"
本课程为母语是粵語或具有较高汉语水平的人士开设。在进一步提高学习者听、说能力,改善交际技巧的同时,重点对学习者进行阅读、写作和语法的训练。
"
本課程在學生完成普通話I、普通話II課程的基礎上,通過報紙、期刊、廣播、電影等大量現實語料的學習,幫助進一步讓學生進行提高語言水平,並能在商務、貿易等日程生活實際中正確運用
"
普通話IV的講授主要包括三個內容:一是將繼續幫助學生提昇普通話水平,主要選用一些中國現代文學作品,包括散文、故事、人物傳記、評論等,作為補充材料,幫助學生理解、擴展詞彙的同時,瞭解中國社會及文化,並對一些相關問題進行討論,從而讓學生達到普通話的高級水平;二是普通話水平測試介紹及應試訓練;三是講授普通話教學法,幫助學生在教与學兩方面,於更高層次上瞭解和掌握普通話。
"
Business Models describe the way of how an organization create, deliver and capture value. So they are at the core of any Entrepreneurship project and are enhanced by Creativity and Innovation.
This Module proposes different approaches to promote Creativity, adding value to the process of Business Models Generation.
Technology Innovation will be presented as a stronger driver for changes in the markets and to be the basis of powerful Business Models.
"
We will focus on two main objetives:
• Understanding and learning specific techniques to develop and communicate concepts and themes for the creation of a storyline;
• Developing specific skills to write precise and strong synopsis, treatments, characters’ descriptions, dialogues and argument.
"
In Marketing and Promotion in Cinema will be analyzed a range of movies, from low-budget independent to tent pole film franchises, and explore concepts, processes and different strategic approaches utilized by today’s distributors, available resources both traditional and emerging.
"
Last Updated: October 29, 2024 at 4:30 pm