Public Lecture | Winning for All – From Award Shows to Achieving SDGs
Public Lecture | Winning for All – From Award Shows to Achieving SDGs
15
Nov
The USJ Green Committee is hosting the Public Lecture “Winning for All – From Award Shows to Achieving SDGs” presented by Dr. Marissa Chantamas on 15 November, at 6:30PM in the Don Bosco auditorium.
About the Lecture:
Advertising award shows play an important role in signaling to the advertising industry and their clients regarding the sentiments that should be addressed in their communications. In 2015 the Cannes Lions International Festival of Creativity launched the Glass Lions to celebrate works that addressed issues of equality. In that same year, the United Nations introduced the 17 Sustainable Development Goals to ensure the peace and prosperity for the people and the planet. In 2018 the Cannes Lions introduced the Sustainable Development Goals Lions. The goal is to celebrate works that address the issue of people, planet, and peace. The celebrated works that win awards send a message to the industry that doing good can have positive benefits for the brand. It is a win-win situation where the advertising industry can use its creativity and innovativeness to make real impact as the world faces challenges resulting from a global crisis of our own creation.
About the Speaker:
Dr. Marissa Chantamas
Dean, Albert Laurence School of Communication Arts, Assumption University
Expert in the field of advertising both at the local and regional level. She has served as Head of the Subcommittee for Judging ADFest Asia, the region’s largest advertising competition, 2005 to present. In addition, she has served as the Jury for ADMan Awards from 2006 to present. Her current position is the Dean, of the Albert Laurence School of Communication Arts, Assumption University that has produced top-notch advertising executives, who hold leading positions including the Chief Creative Officer of BBDO Bangkok, Director of Strategy at Wunderman Thompson New York, and Managing Partner, Marketing & Development, Group M, Thailand.
Details:
Date: Friday, 15 November 2024
Time: 6:30 pm – 8:00 pm
Location: Don Bosco Auditorium, USJ Ilha Verde Campus
Language: English
Organised by USJ Green Committee
Moderated by Prof. Karen Tagulao
*This is a free event and open to the general public
