Prof. Alessandro Lampo Receives the “Best Presentation” Certificate at the 10 th ICIBE Conference in Bangkok
Prof. Alessandro Lampo Receives the "Best Presentation” Certificate at the 10 th ICIBE Conference in Bangkok
09
Jan
09/01/2025
Prof. Lampo’s presentation, “Consumers’ Perception of Electric Aviation in Macao: An Exploratory Study Based on the Theory of Planned Behavior”, examined Macao residents’ acceptance of battery electric aircraft (BEA) technology.
Prof. Alessandro Lampo, from the Faculty of Business and Law (FBL) and coordinator of the Bachelor of Business Administration (BBA) programme in the University of Saint Joseph (USJ) Macao, has received the “Best Presentation” award for his research paper at the International Conference on Industrial and Business Engineering (ICIBE) 2024. The conference took place in Bangkok from December 20 to 22, 2024.
Prof. Lampo’s presentation, “Consumers’ Perception of Electric Aviation in Macao: An Exploratory Study Based on the Theory of Planned Behavior”, examined Macao residents’ acceptance of battery electric aircraft (BEA) technology. This research is among the first to explore consumer behaviour toward BEAs in China’s Greater Bay Area (GBA).
“Battery Electric Aircraft refers to vehicles capable of atmospheric flight using electric motors powered solely by electricity stored in onboard batteries,” Prof. Lampo explained. “The research specifically focused on how the perceived risks of electric aircraft impact consumers’ intentions to use the technology.”
Research Insights
The novelty of BEA technology means that consumers’ individual preferences drive adoption decisions. The study also highlights the significant barriers to adoption, including safety, reliability, and infrastructure concerns. The paper emphasised that addressing these perceived risks through educational campaigns and effective communication will be crucial to building consumer confidence and fostering widespread adoption.
Implications for Macau and the GBA
The study shows the potential benefits of BEA technology for Macau and the Greater Bay Area. Prof. Lampo elaborated, “Electric aeroplanes could enhance regional connectivity, reduce the carbon footprint, and position Macau as a sustainable and technologically advanced regional hub. Integrating the necessary infrastructure could also drive economic growth and innovation in the region.”
Prof. Lampo’s work is a step toward understanding consumer behaviour in the emerging field of electric aviation. The USJ Faculty of Business and Law is commitment to advancing research that addresses global challenges and promotes sustainable innovation.
