The China Audio-video and Digital Publishing Association Delegation Visits USJ
The China Audio-video and Digital Publishing Association Delegation Visits USJ
10
Oct
10/10/2024
On the afternoon of 9 October 2024, a delegation from the China Audio-video and Digital Publishing Association (CADPA) visited the University of Saint Joseph (USJ) in Macau.
On the afternoon of 9 October 2024, a delegation from the China Audio-video and Digital Publishing Association (CADPA) visited the University of Saint Joseph (USJ) in Macau. The delegation from the Digital Music Working Committee of CADPA included Liu Yang, Vice Chairman and Secretary-General; Duan Yulong, Advisor for the Education and Training Department; and Zhang Yang and Huang Shuying from the Education and Training Department. USJ was represented by the Chancellor, the Most Reverend Bishop Stephen Lee Bun-Sang; Dr. Teresa Loong, Vice-Rector for Student Life; Professor João Brochado, Head of the Department of Media, Art and Technology; and Mr. Emil Marques, Co-ordinator for Executive Training Programmes and Lifelong Learning; Dr. Stephen Chan Teng Fong and Mr. Anton Lo King Hang, Director and Deputy Director of the Diocesan Catholic Education Committee.
The delegation introduced the association’s key contributions since its establishment, focusing on policy research, setting and monitoring industry standards, protecting intellectual property, and training professionals in the audio-video and digital publishing industries. They also highlighted the 14 branch committees under the association, such as their Digital Music Working Committee, and that the Committees actively support and promote their respective markets, including gaming, music, and self-media. The delegation emphasised that the association not only regulates these fields but also actively fosters business information exchange and technology promotion, providing policy advice to its enterprise members. They are particularly focused on the application phase of the “Apply, Research, Academic and Industry” cycle and expressed their wish to contribute to the development of Macao by nurturing talents in arts, film, and short video production.
The Bishop appreciated the association for its efforts in promoting industry development and nurturing talent, and noted that the University of Saint Joseph is equally committed to cultivating future creators in the arts and media. He acknowledged the shared vision between both parties in talent development but emphasised the importance of moral education, particularly regarding the contents in games and media, where there is deep concern about the potential for promotion of violence and negative behaviours. He called for moral values to guide the process of talent cultivation.
Professor João Brochado then introduced the teaching facilities and development directions of the Faculty of Arts and Humanities at USJ, highlighting its focus on digital media production and visual communication. He elaborated on how the faculty’s advanced facilities and curricula are designed to nurture students into innovative media professionals.
This meeting further strengthened the connection between both parties and laid a solid foundation for future collaboration in education and training within the fields of arts, media, and digital publishing.
