Official Title: Associate Professor | Programme Coordinator for the Master of Communication and Media
Faculty: 藝術及人文學院
電郵: jmsimoes@usj.edu.mo
Short Bio
Professor José Manuel Simões
E-mail: jmsimoes@usj.edu.mo
Ph.D., PostDoc, Associate Professor, Head of the Media, Art & Technology Department, Communication & Media Master and Bachelor Programs Coordinator.
Since 2008 Professor José Manuel Simões is part of USJ, published worldwide and participated in conferences and academic committees in three continents. Before he was a professor and a cultural journalist, worked especially on cultural themes at the best sellers Portuguese newspapers. He published ten books (three academic books, two novels, one musical book and four biographies), made art performances, photography exhibitions in different countries, directed videos, video clips and documentaries. He has several articles published in England, Portugal, Japan, Thailand, Brazil, China and Macau SAR.
PostDoc in Science of the Communication, at the Portuguese Catholic University, Ph.D in Global Studies at the University of Saint Joseph, a Master of Arts in Communication and Journalism at the Faculty of Letters of Coimbra University, a Bachelor Degree in International Journalism at Superior School of Journalism, Porto, Portugal, where he taught for several years.
At the University of Saint Joseph, where he's Associate Professor, Head of the Media, Art & Technology Department and Communication & Media Master and Bachelor Programs Coordinator since 2009, he teaches different subjects like Media Ethics, Ethics and Public Policy, Ethics and Global Citizenship, Media Ethics, Creative Writing and Scripting, Journalism and Photography, Internship, Art Appreciation & Criticism, Theories of Mass Communication or Public Relations and Events. He his specialist in Media Ethics, Ethnic minorities and in Multicultural Journalism. His most recent publications include “The pedagogical role of ethics and deontology for future professionals of communication and media: How to develop and nourish virtues”, “Multilingual freedom of the press in Macau”, “Contribuições para um novo processo de comunicação: tornar comum, dar forma e contornar os fenômenos de rejeição dos media” and “The Political and Economic Dependence of the Press in Macao under Portuguese and Chinese Rule: Continuity and Change” and published extensively in international academic journals and media outlets specially about Communication and Media.
Publications
. May 2024 - Disrupting the Conventional: The Impact of Generative AI Models on Creativity in Visual Communications (with Caldeira, Wilson)
E-REI n.12
https://www.iscap.pt/cei/e-rei/en.html
Oporto - Portugal
. March 2023 – “A Reserva Territorial dos Aborígenes Potiguaras do Brasil: Um Locus Simbólico”
https://www.rilp-aulp.org/index.php/rilp/article/view/rilp2023_44pp.113-133
Revista Internacional em Língua Portuguesa – International Journal in Portuguese Language
n. 44 (2023) – Comunicação e Política: Imagens e Discursos
ISSN: 2182-4452 (impresso) and 2184-2043 (online)
Lisbon - Portugal
. October 2022 – “The pedagogical role of ethics and deontology for future professionals of communication and media: How to develop and nourish virtues” – https://web-argitalpena.adm.ehu.es/listaproductos.asp?IdProducts=UICPD224585&titulo=IV%20Jornadas%20Innovaci%F3n%20Educativa%20en%20Comunicaci%F3n%20y%20Alfabetizaci%F3n%20Medi%E1tica%20%96%20Komunikazio%20Hezkuntza%20Berriztatzeko%20eta%20Alfabetatze%20Mediatikoko%20IV.%20Jardunaldiak - Libro de Comunicaciones - IV Jornadas Innovación Educativa en Comunicación y Alfabetización Mediática – ISBN/ISSN: 978-84-1319-458-5 - Universidad del País Vasco – Bilbao - Spain
. January 2021 – “The Political and Economic Dependence of the Press in Macao under Portuguese and Chinese Rule: Continuity and Change”
(29-40) https://revistas.unav.edu/index.php/communication-and-society/index
José Manuel Simões (Macau, China) & Nelson Ribeiro (Portugal) - Communication & Society, ISSN 0214-0039, E ISSN 2386-7876
doi: 10.15581/003.34.1.29-40
2021- Vol. 34(1)
Spain
. February 2020 – “Multilingual freedom of the press in Macau”
José Manuel Simões (Macau, China) & Lee Mayes (USA )
(5-14) https://doi.org/10.23882/MJ2027
Volume 2 Issue 1 - revistamultidisciplinar.com
Portugal
November 2019 - “O papel da imprensa em língua portuguesa de Macau: a ética, a ideologia do profissionalismo e o Código Deontológico dos Jornalistas”
Estudos em Jornalismo e Mídia
v. 16, n. 2 (2019)
DOI: https://doi.org/10.5007/1984-6924.2019v16n2p123
ISSN: 1984-6924
https://periodicos.ufsc.br/index.php/jornalismo/article/view/1984-6924.2019v16n2p123
. June 2018 - “O espaço ao espaço público e ao sentido dos fatos que os media nos oferecem”
Revista GEMInIS
ISSN: 2179-1465, v.9, n.1 (2018), Pp.111-124. June.http://www.revistageminis.ufscar.br/index.php/geminis/article/view/352/pdf
Indexed at SEER - Periódicos CAPES - DOAJ - LivRe! - Latindex - DRJI - Diadorim - Sumários
http://www.revistageminis.ufscar.br/index.php/geminis/author/submission/352
Brazil
May 2018 - “A Defesa Noticiosa do Status Quo”
E-REI: E-Revista de Estudos Interculturais do CEI – ISCAP
indexed at LATINDEX
6th Edition – May 2018
ISSN 2182-6439
https://www.iscap.pt/cei/E-REI%20Site/6Artigos/Artigos/Jose%20Simoes_Defesa%20do%20Status%20Quo.pdf
Portugal
. 16.01.2018 – “Entre a tradição e a modernidade, os Potiguara. Estudo Etno-Histórico, Narrativas de Memória e Rituais, a Revisitação e o Turismo”
Revista História-Histórias – Revista do Programa de Pós-Graduação em História/ UnB
ISSN 2318-1729
http://periodicos.unb.br/ojs311/index.php/hh/article/view/11000/9684
http://periodicos.unb.br/ojs311/index.php/hh/article/view/11000
http://orcid.org/0000-0002-0730-7780
Pp.95-107
Brasília - Brazil
. 04.09.2017 – Simões, José Manuel, (with Paulo Faustino) “Impacts of Public Support and Voices Pluralism in Macao Newspapers”, Journalism and Mass Communication, Vol.7, number 4, (serial number 67), David Publishing Company (Paper No. JMC20170531-1), ISSN 2160-6579, USA, pp.187-205.
. 31.07.2017 – Simões, José Manuel (with Frederico Rato and Rui Flores) “Depiction of the freedom of the press and acess to sources of information for working journalists in Macau – Evaluation of the survey by the Macau Portuguese and English Press Association (AIPIM) regarding press freedom in the Macau Special Administrative Region”, AIPIM, Macao
. July to December 2016 – “Espaço, história e memória: os Potiguara na Paraíba”
Sæculum – Revista de História
n.35 – eISSN 2317-6725 – pag. 101
http://www.periodicos.ufpb.br/ojs2/index.php/srh/issue/view/N%C3%BAmero%20Tem%C3%A1tico%20%E2%80%9CPatrim%C3%B4nio%20e%20Centros%20Hist%C3%B3ricos%E2%80%9D/showToc
. 17.10.2015 – “Globalization, Communication, Information and Cohabitation”
Paper presented at the 8th Annual Conference of the Chinese Association
of Global Communication
Beijing Foreigner Studies University
Beijing – China
. 31.05.2015 – “Festas e lugares da memória dos índios Potiguara
– a invenção das tradições locais”.
Paper published at “Mestiçagens e Globalização –
Japão: identidades que se cruzam – Passado, Presente e Futuro”
Tokyo University of Foreign Studies, pág. 138-142, Tokyo, 2015
http://202.171.252.25:9999/docs.wixstatic.com/ugd/3224c1_fe350364198842afa392a9949a149a81.pdf
. 01.11.2014 - “The other side of creative industries in Hong Kong and Macau”
With Carla de Utra Mendes (PhD student under my supervision)
Paper published in the International Journal of Cultural and Creative Industries,
(IJCCI), volume 2, Issue 1, November 2014, pag. 50-61,
Taiwan: Institute of Creative Industries Design, National Cheng Kung University
(Taiwan), Presented at the 2014 International Conference of Culture and
Creativity (ICCC 2014) on 1-5 December 2014 in Tainan, Taiwan
. 01.10.2014 – “Etnografia, Lugares da Memória e o Discurso dos Poderes
na Aldeia dos Índios Potiguara”,
A paper published at the Revista Científica das Áreas de Humanidades do Centro
Universitário de Belo Horizonte, E-Hum, v. 6, n.2, ISSN 1984-767X,
Belo Horizonte, Brazil
revistas.unibh.br/index.php/dchla/article/viewFile/1385/731
. 19.09.2014 – “Lugares da Memória, Representações e Poderes”
Paper published at RIZOMA - Revista de Comunicação Social da
Universidade de Santa Cruz do Sul, B2 at Qualis CAPES,
V.2, n.2 (2014), ID 5198, NM-DD 09/19, Section ART, pag. 72-85
Santa Cruz do Sul, Brazil
https://online.unisc.br/seer/index.php/rizoma/search/authors/view?firstName=Jos%C3%A9%20Manuel&middleName=da%20Silva&lastName=Sim%C3%B5es&affiliation=University%20of%20Saint%20Joseph&country=CN
. 01.09.2014 - “Engaging: Creative Placemaking in Macau and Hong Kong”
With Carla de Utra Mendes (PhD student under my supervision)
A paper published at the ACAH/ LibrAsia 2014, Conference Proceedings,
IAFOR: Osaka, ISSN – 2186-229X. URL:http://iafor.org/iafor/conference- proceedings-the-fifth-asian-conference-on- arts-humanities-2014,
Osaka, Japan
. 25.04.2014 - “The local contemporary art of Macao in a state of ambivalence”,
With Carla de Utra Mendes (PhD student under my supervision) –
Paper published at Projections, a journal of the University of Macao (UMAC)
http://www.umac.mo/fsh/projections/index.html.
Presentation at the conference held on 24-25 April 2014 Behind the Façade:
Interdisciplinary perspectives on Macao (presentation on April 25th 2014),
Macao, China
. 03.12.2010 – “Music and the Relationship with other Historical and Cultural Aspects at the Brazilian Potiguara Indian Tribe” - Paper published at the Book “Asian Academic Journal of Humanities and Social Sciences” - Essays in Music and Culture, pag.5-8, Dec.2010,
Mahasarakham University -Thailand
Published Non-Peer-reviewed academic publications
May 2024 - "Artenativa", gentes das letras, das palavras e das imagens, asas à liberdade de criar para uma imensa minoria" April 2024 - "Existencialismo, Ética, Filos, Sofia e Anarquia"
InComunidade Year 12
https://www.incomunidade.pt/artenativa-gentes-das-letras-das-palavras-e-das-imagens-asas-a-liberdade-de-criar-para-uma-imensa-minoria-jose-manuel-simoes/
ISSN 2194-7486
Publisher: 515 - Cooperativa Cultural, CR
April 2024 - "Existencialismo, Ética, Filos, Sofia e Anarquia"
https://www.incomunidade.pt/existencialismo-etica-filos-sofia-e-anarquia-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
February 2024 - "Visões de Estrelas e Buscas de Sonhos"
Year 12
https://www.incomunidade.pt/visoes-de-estrelas-e-busca-de-sonhos-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
January 2024 – Visões de estrelas e buscas de sonhos
https://www.incomunidade.pt/visoes-de-estrelas-e-busca-de-sonhos-jose-manuel-simoes/
InComunidade Ano 12
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
December 2023 – A atração pelo insólito e o pasmante
InComunidade Ano 11
https://www.incomunidade.pt/a-atracao-pelo-insolito-e-pelo-pasmante-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
November 2023 – “Cultivar um outro tipo de fé, as letras e a razão”
InComunidade Ano 11
https://www.incomunidade.pt/cultivar-um-outro-tipo-de-fe-as-letras-e-a-razao-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
October 2023 – “Achas para a fogueira do canibalismo e pouco animadoras notícias do Brasil no ano 1550”
InComunidade Year 11
https://www.incomunidade.pt/achas-para-a-fogueira-do-canibalismo-e-pouco-animadoras-noticias-do-brasil-no-ano-1550-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
July 2023 – “Padre José Anchieta e as almas dos gentios sem dono”
InComunidade Year 11
https://www.incomunidade.pt/padre-jose-anchieta-e-as-almas-dos-gentios-sem-dono-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
June 2023 – “Em baixo deste céu, que é a morada de todos”
InComunidade Year 11
https://www.incomunidade.pt/em-baixo-deste-ceu-que-e-a-morada-de-todos-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
June 2023 – Insólita Viagem – “Baixada Fluminense, alucinado surf train, Morro de Canta Galo, maconha e polícia”
ASpectus.online – Revista de Arte e Ciência n. 49
https://aspectus-online.com/jmsim_2306.html
May 2023 – Insólita Viagem – “Sintonize a realidade que deseja e essa é a realidade que terá”
ASpectus.online – Revista de Arte e Ciência n. 48
https://aspectus-online.com/jmsim_2305.html?fbclid=IwAR0DRLjSvBPyXfDCap9gIN0Pn5EAqR-ubRU54qnQAZzteU_FDAmHFt9AYw0
Publisher: Club Farense
January 2023 – “Histórias do Brasil de 1550: Na Oca do Cacique Luz Lilás”
InComunidade Year 11
https://www.incomunidade.pt/historias-do-brasil-de-1550-na-oca-do-cacique-luz-lilas-jose-manuel-simoes/
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
December 2022 – Insólita Viagem – “No Reino dos Sentidos”
ASpectus.online – Revista de Arte e Ciência n. 43
https://aspectus-online.com/jmsim_2212.html?fbclid=IwAR274LDHP9hpB4IMoiegUhLjeuj4Dr6BidiBa-EDIhesIdQuWhncLRQQxUs
Publisher: Club Farense
November 2022 – “História do Brasil de 1550: Bispo Sardinha Assado na Brasa”
InComunidade, Year 10
https://www.incomunidade.pt/historias-do-brasil-de-1550-bispo-sardinha-assado-na-brasa-jose-manuel-simoes/?fbclid=IwAR21MoFb7-7m8vd8Nw3TVcZfvT3b4P31mux47N5nooJG9Jf5G_2jWJWl5Q0
ISSN 2192-7486
Publisher: 515 – Cooperativa Cultural, CR
August 2022 – Insólita Viagem – “Nestes tempos, precisamos aprender a amar de novo”
ASpectus.online – Revista de Arte e Ciência n. 39
https://aspectus-online.com/jmsim.html
Publisher: Club Farense
August 2022 – “Brasil: Pela mansidão da Paraíba, de Ponta de Seixas a São Francisco”
InComunidade, Year 10
https://www.incomunidade.com/brasil-pela-mansidao-da-paraiba-de-ponta-do-seixas-a-sao-francisco-jose-manuel-simoes/
ISSN 2182-7486
Publisher: 515 – Cooperativa Cultural, CR
August 2022 – Insólita Viagem – “Mentes abertas, artenativa e um novo Camões”
Aspectus.online – Revista de Arte e Ciência n. 39
https://aspectus-online.com/jmsim.html
ISSN: 2184-5689
Publisher: Edição Club Farense
December 2021 – Insólita Viagem – “No templo de Hare Krishna”
Aspectus.online – Revista de Arte e Ciência n. 31
https://aspectus-online.com/index.html
ISSN: 2184-5689
Publisher: Edição Club Farense
October 2021 – Insólita Viagem – “Filosofia de comboio”.
Aspectus.online – Revista de Arte e Ciência n. 29
https://aspectus-online.com/jmsim_2110.html?fbclid=IwAR0Os6RAewVmrCTQyViiIwErANWz4AN6DNJyAn3j5n0mfMFdd1ekcGLDq-A
ISSN: 2184-5689
Publisher: Edição Club Farense
June 2021 – Preface – Espectros Inquietos, Elis Bodêgo
https://poesiafaclube.com/store/elis-bod%C3%AAgo-espectros-inquietos?fbclid=IwAR31_c_osVUjYAvUgvyCubJskyJmU7ztKWI2AhCdXy9JvUMYVlL8h7YfQTc
poesia fã clube
August 2020 – Insólita Viagem – “Trip to a dejà vu place”
Aspectus.online – Revista de Arte e Ciência n. 15
http://aspectus.online/jmsim.html
ISSN: 2184-5689
Edição Club Farense
June 2020 – “A ordem política e simbólica das aldeias potiguaras do Brasil: a chefia indígena
InComunidades, Edition 93, Year 8
http://www.incomunidade.com/v93/art.php?art=202
ISSN 2182-7486
September 2019 – Insólita Viagem – “A dois passos do paraíso”
Aspectus.online – Revista de Arte & Ciência n.4
http://aspectus.online/jmsim.html
ISSN: 2184-5689
Edição: Club Farense
August 2019 – Insólita Viagem – “Tremores”
Aspectus.online - Revista de Arte & Ciência, n.3
http://aspectus.online/PDF/jmsim_03.pdf
ISSN: 2184-5689
Edição: Club Farense
Academic Books
02.12.2022 – Simões, José Manuel and others, Organizer and Author, “Jornalismo e Qualidade no Mundo de Expressão Portuguesa”, USJ Press, Macau, China. https://www.amazon.com/Jornalismo-Qualidade-Express%C3%A3o-Portuguesa-Portuguese/dp/9998159059/ref=sr_1_1?crid=3VYDT8RSGXR3F&keywords=jornalismo+e+qualidade&qid=1669353088&sprefix=jornalismo+e+qualidade%2Caps%2C251&sr=8-1
30.01.2017 – Simões, José Manuel (2017).
Book - Jornalismo Multicultural em Português – Estudo de Caso em Macau.
Lisboa: Media XXI
https://www.mediaxxi.com/loja/jornalismomulticultural/
20.04.2013 – Simões, José Manuel (2013).
Book - Os Índios Potiguara – Memória, Asilo e Poder.
Lisboa: Media XXI
https://www.fnac.com/livre-numerique/a7537449/Jose-Manuel-Simoes-Os-Indios-Potiguara-Memoria-Asilo-e-Poder#FORMAT=ePub
Academic Books Chapters
March 2023 – International Journal in Portuguese Language - Revista Internacional em Língua Portuguesa – Comunicação e Política: Imagens e Discursos
“A Reserva Territorial dos Aborígenes Potiguaras do Brasil: Um Locus Simbólico” – pág.113
DOI: http://doi.org/10.31492/2184-2043.RILP2023.44
ISSN:2182-4452
e-ISSN: 2184-2043
Editor: Associação das Universidades de Língua Portuguesa (AULP)
December 2022 – Povos Culturas - Em Português – Falar, Viver e Pensar no Século XXI
“Macau: 7 desenhos, 7 artistas, 7 perfis, 7 pontes entre a China e o mundo lusófono” – pág. 317
“Macau: Carlos Marreiros, macaense, luso-descendente – um testemunho de uma carreira internacional de um arquiteto e artista – pág. 335
“Um país, dois sistemas: reflexões sobre o panorama mediático em língua portuguesa em Macau”, pág. 391
ISBN 9789725408971
Universidade Católica Editora, Lisboa, Portugal
December 2022 - “Journalism Ethics and the Common Good: The Formation of Values and Virtues for Just and Harmonious Societies” - Disentangled Vision On Higher, pag. 99 Education: https://pubkit.newgen.co/file_share/26803ac09d70dff74e45e09ee8ea34d7/your_files
Peter Lang – New York, Bern, Brussels, Lausanne, Oxford
July 2022 – “The Media in São Tomé and Príncipe and Its Contribution to the Country Development”
China, Guinea-Bissau, Mozambique and São Tomé and Príncipe – From sporadic bilateral exchanges to a comprehensive multilateral platform
Peer-Reviewed Academic Publication
ISBN: 978-99981-65-01-4
Publisher: City University of Macao - Macau
December 2020 - “Contribuições Para Um Novo Processo de Comunicação: Tornar Comum, Dar Forma e Contornar os Fenômenos de Rejeição dos Media”
(45-52) https://mail.google.com/mail/u/0/#search/mentesabertas2019%40gmail.com/FMfcgxwKjwtzxKWKcCBcxQNHTztgbjvX?projector=1&messagePartId=0.6
Jornalismo Multimídia – Da Formação às Novas Práticas
ISBN: 978-65-87069-39-5
Open Minds - Brazil
September 2019 - “A Alma e o Lugar de uma Comunidade Singular”
O Macaense: Identidade, Cultura e Quotidiano
Colecão Estudos e Documentos 25
CEPCEP – Centro de Estudos dos Povos e Culturas de Expressão Portuguesa
ISBN 9789725406564
September 2019
Portuguese Catholic University Press
Lisbon, Portugal
Book Author
21.07.2018 – Book – Simões, José Manuel (2018). “O Sétimo Sentido”
Lisbon: Media XXI
March 2018 – Chapter of a Book
“Where did my dream just take me?”
Six on the dot - Short stories and other writings VI
The Script Road, Macau Literary Festival
praiaGrande edições
isbn: 978-99965-312-3-1
March 2018 – Chapter of a Book
“Até onde o sonho me levou”
Seis em ponto - Contos e outros escritos VI
Rota das letras, Festival Literário de Macau
praiaGrande edições
isbn: 978-99965-312-2-4
March 2018 – Chapter of a Book
著陸點
我的夢剛才帶我去哪了?
15.06.2016 – Book Author – “Deus Tupã”
Publishing Media XXI – Lisbon – Portugal
20.07.2015 – Book Author “Ponto de Luz”
Publishing Rés XXI – Lisbon – Portugal
20.06.99 – Book Author – HC99 – Edition Hard Club – Portugal
23.05.98 – Book Author - Biography Delfins – Text and Photos - Europa-América Publications – Portugal
14.02.98 – Book Author - Biography David Byrne – Text and Photos - Europa-América Publications – Portugal
10.12.97 – Book Author - Biography Júlio Iglésias – Text and Photos - Europa-América Publications – Portugal
09.10.97 – Book Author - Biography Cesária Évora – Text and Photos - Europa-América Publications - Portugal
Modules
Year 1 Doctorate
This module aims to introduce participants to key elements of doctoral research in the broad sense of an Academic framework. It focuses on providing an understanding of the research support Mechanisms at USJ and in overviews of the main research specialisation fields within the University of Saint Joseph, namely Business Administration; Education; Global Studies; Government Studies; History; Information Systems; Psychology; Religious Studies; Science. The course also provides an opportunity for the students to present and discuss their own work in a seminar environment.
This Module provides an initial experience of supervised research work where students will work with their intended supervisor in a collaborative tutorial model that resembles the practice of Thesis Supervision. During the Module the intended supervisor will guide the student trough multiple meetings (up to 15) during a full academic year The students will conduct autonomous research that should result in a preliminary literature review, research contextualisation and a thesis proposal completely finished and prepared to be submitted to the Foundation Year Final thesis proposal review and assessment instances.
Year 1 Master
This module offers a general systemic perspective on the social, economic, political and cultural history of China from the Ming dynasty until present days. The role of Macau as a trade, scientific and religious platform between mainland of China and the different world-economies will be also researched. The module will revise the main leading theories on the role of China in modern and contemporary world history, revisiting the theories of Max Weber, Fernand Braudel, Immanuel Wallerstein, Andre Gunder Frank, and Kenneth Pomeranz.
Students will learn how to promote advocacy through the media and to stage social-marketing campaigns to further goals and objectives commonly desired by a community or communities. We do understand the power of the media in today’s world, and we are aware of the level of sophistication achieved in marketing processes. The combination of both (media advocacy at the social level and marketing at the personal level) can be extremely effective in fostering social change. Great emphasis will be given to ethical issues and dilemmas that derive from the use of these two powerful tools.
The role and functions of Public Relations in an industrialized society; the historical evolution of Public Relations, career opportunities in the
field, and professional/ethical/legal responsibilities; the basic process of Public Relations— (R.A.C.E) Research, Action (Planning), Communication, Evaluation—and the use of communications strategies to achieve organizational goals; concepts of Public Relations, audience analyses, and persuasion; practical guidelines for utilizing written, spoken, and visual techniques to reach selected audience and for executing a complete Public Relations Plan or Campaign.
This course will also explore the researching, planning, coordinating, marketing,
management and evaluation of events; will provide a conceptual overview and a systematic study of event programming, management, and marketing, and practical applications; management to the special needs of event organizations; foster professionalism in event management, covering the knowledge base, theory, methodologies and ethics.
This module reflects on the relevance of values, morality and ethics for responsible human decisions and actions on the individual, communal, societal, and global levels. Ethical and moral systems are critically evaluated as how they help to find orientation in preparing, making, and communicating responsible moral and ethical decision as global citizens and professionals. Special insights are drawn from the rich philosophical, ethical, and moral tradition of the catholic tradition in view of fostering human dignity, freedom, communication, personal and community growth in a more and more globally connected world. Considering right and wrong conduct, just and unjust individual and collective behaviour, the module encompasses inquiry into what constitutes “the good life” or happiness and fulfilment in view of the ultimate meaning of life.
Year 1 Bachelor
In this module students explore the aesthetics of photography through digital imaging. It emphasizes composition and creative artistic expression. Students engage in the emerging theories and practices within digital imaging. They are expected to critically explore both the technical and aesthetic issues involved in the creation and critique of still digital images. Students will be given projects to further their development as visual artists while utilizing new tools in a creative and conceptual fashion. Course readings, discussions, lectures and critiques will provide a scaffold that will guide students’ understanding of the artistic process involved in creating a digital image. Furthermore, the module will develop students’ understanding of the historical contributions and cultural dimensions of photography throughout the 19th and 20th centuries.
Digital Photography & Video - LAT203 / LAR221
This module introduces students to identifying, interpreting and evaluating ideas presented in the creative visual arts. The visual arts are studied and analyzed from different conceptual points of view, including their relation to history, to social and psychological conditions, to philosophical positions, and to other humanistic disciplines. The relationships between classical arts and popular culture are considered. Students will develop the critical vocabulary and analytical skills and understanding of visual art and artistic concerns needed to describe and evaluate works of art through the examination of several selected artworks originating from both Western and Eastern cultural traditions and popular culture.
This course provides an in-depth study of entrepreneurial marketing strategies for the 21st century. It examines how start-up and small/medium-size companies reach the marketplace and sustain their businesses, within highly competitive industries. Recognition is given to the need of management to operate flexibly, make maximum effective use of scarce resources in terms of people, equipment and funds, and the opportunities that exist within new and established market niches. Classes focus on a combination of brief lectures, extensive case study analyses and a term-long group assignment involving student-generated entrepreneurial product or service offerings.
Marketing - LBA235 / LBA226 / LBT405 / LIS405 / LBA227
This module explores the history and practice of photo-journalism and as part of the module students undertake photo-journalist work for the university’s newsletter and Internet TV station. Students learn how to use cameras in natural conditions and consider selected areas of photo-journalism, such as sports, general news, travel and documentaries. As well as camerawork, students learn about the structure and operation of magazines and TV stations and how to structure, edit and layout materials. The ethics and aesthetics of photo-journalism are discussed. Throughout the module, students must address the financial and social issues relating to their work.
This module explores the history and practice of journalism and the roles and ethics of reporters and journalists. The economic structures of media organizations are also considered. The relationships between public and private individuals and organizations are considered along with the notions of newsworthiness, the right to privacy and legitimate public interest. Strategies and approaches that might be adopted by private individuals and organizations to manage critical and newsworthy situations are also examined. Crises and disasters are also discussed and strategies and approaches for reporting on them and for managing them are considered.
The pursuit and construction of knowledge are central to understanding and improving our lives and our world. Creativity and thoughtfulness are, therefore, fundamental features of this human endeavor. While creativity enables us to discover new perspectives of perceiving the world, thoughtfulness leads us to a sensitive and ennobling configuring of reality. The affirmation of our humanity as a creative and thoughtful enterprise is a condition sine qua non for becoming scholars and citizens. Students will learn to discover and develop their creative abilities and to use them to enhance their learning experiences.
The development of thinking skills is fundamental to learning. Students will learn how to develop higher order thinking skills, especially through an appreciation of different philosophic and logic systems and an understanding of important research results from the analysis of human thought processes. In addition, students will learn to reason ethically and morally through readings, discussion of moral dilemmas, and other suitable exercises. They will also learn principled and conceptual thinking and reasoning skills.
The purpose of this course is to offer students an introduction to Journalism and Public Relations, and an opportunity to practice it.
Journalists today have a variety of story-telling tools but this course will focus on the written word and on the news world, special on TV and press.
The professors will assess students to media language skills and familiarity with the basic tenets of Journalism and Public Relations.
This will be followed by a detailed exploration of journalistic articles written by journalists and professors, looking both at its impact and how it works.
The students have to report journalistic stories. Each story will be comprised of multimedia elements, such as a combination of text, photos, maps, graphics, video and audio. Topics can range from politics to business to human interest to arts and cultural issues.
The projects will require identifying a story idea, researching the topic, arranging and conducting interviews, identifying and collecting the multi-media elements, and writing/editing/assembling the story.
Students will write several journalistic articles on selected themes, and for these works the critical importance of clearly defining the purpose and audience for a work and the need for revision and rewriting is emphasized.
The second part of this course will focused on the Public Relations world. The primary objective of this course is to familiarize students with the basic concepts and principles of Public Relations. It is the foundation course for other courses in Public Relations and a supplemental course for students majoring in communications studies
This program means to introduce the potential of being creative through writing.
The main objective is train students to free their imagination and explore self- expression and creativity through narrative forms. Thus, the program, through practice and experience, intends to consolidate specific techniques and practices for exploring the creative possibilities and potential of writing as a means for communicating emotions or thoughts, describing memories, developing ideas, creating characters and telling stories.
Therefore, we will focus on learning how to experiment freely with the written word stimulating the imagination to communicate, research and express so that students can develop a personal style of creative writing and materialize their own original ideas with a free creative mind.
Year 2 Bachelor
This module surveys theoretical and critical approaches to the analysis of film, video new interactive media with an emphasis on the historical and cultural context in which these approaches emerge, examining selections from classical, grand, contemporary, and non-western film theory and new media and criticism. As part of the module, students will critically evaluate several selected film, video and new media works from different standpoints and theoretical positions.
This course module introduces students to basic theories and techniques for digital video recording, editing, and mixing. Instruction covers the fundamentals of lighting and camera usage, recording and mixing console operation, and digital editing. A heavy emphasis is put on laboratory work that focuses on the computer based production of short video works that include movement, voice and music to develop and improve engineering and production skills. Students are also expected to participate in the video recording, editing and mixing of live performances.
Students will have the time and place to observe, practice and test their learning achievements in areas related to human life. The use of real life situations, scenario building, simulation, introspective exercises and project development and management will create an environment where students will be challenged to question and research the wide range of issues that are central to the emergence and dynamics of life.
Year 3 Bachelor
This module introduces students to the academic study of the various means by which individuals and entities relay information to large segments of the population, including newspaper and magazine publishing, radio, television and film and the Internet. The module overviews mass communications theory and the development of the different media and the implications of media systems and practices. Particular emphasis will be given to the social impact and implications of the different news communications paradigms available on the Internet, including email, chat, websites, electronic newsletters, RSS (Really Simple Syndication), Internet radio, video on demand, podcasts, social networking and blogs. Students will be required to analyze selected media systems as part of the module and consider their relationships and interactions with wider social structures and concerns.
This module introduces students to the concepts and terminology of programming and scripting for mass communications of news sports, entertainment and other kinds of content. Issues relating to the value, positioning and branding of communications channels and the selection of the content to be included in them are explored. The various themes, plots, storylines and characters used in commonly seen types of communication are analyzed and categorized. As part of the module students critique scripts and create their own scripts on selected topics.
Students will experiment with different approaches to identifying, understanding and managing the dynamics of social interaction. Students will be encouraged to use concepts of design and architecture to explore issues such as the dynamics of social environments, organizations, ecology, science and technology, creativity and innovation, media and multimedia. A problematizing approach to learning and the use of cooperative education techniques will enable students to deepen their understanding of complex social issues and environments, and to assist them in developing thoughtful ways of interacting with the world.
Students will study and explore the history, the social, cultural, artistic, architectural and urban development of Macau, through lectures, field work, projects of oral history, and readings of local writers and of others who have written about Macau and its peoples. Special emphasis will be placed on relations with surrounding regions, the reach and influence of the Padroado of Macau, as well as the rises and falls of its fortunes given its strategic location at the mouth of the Pearl River.
This module introduces students to various important literature and poetry with a special focus on works that relate to public commentary and reporting of world events. A broad range of writing styles and approaches are canvassed and forms, strategies and techniques for effective writing are explored. A part of the module students write several short creative essays on selected themes, and for these works the critical importance of clearly defining the purpose and audience for a work and the need for revision and rewriting is emphasized. The best student works are published in the university newsletter.
Year 4 Bachelor
This module reviews and audits the functional and operational activities and processes in typical communications and public relations practices and the common issues and concerns of practice managers. Ethical issues, such as ownership of intellectual property and conflicts of interest, are considered. As part of this module, students are often seconded to work in a communications/public relations practice for 2-4 weeks, and interview the management of the practice, and report their findings regarding the way the practice operates and is managed.
Students will discuss the relationships between ethics and public policy: investigating public policy from an ethical perspective and looking at ethical theory by analyzing its applications in public policy. Students will become familiar with the basic concepts and methods of both ethical analysis and policy analysis; to introduce the theoretical and methodological problems of both ethical analysis and policy analysis; and to ensure that the student engages in sustained analysis of particular ethical and public policy issues at both an introductory and an advanced level.
Ethics and Public Policy - LCM218 / LPH205
Students will discuss the relationships between ethics and public policy: investigating public policy from an ethical perspective and looking at ethical theory by analyzing its applications in public policy. Students will become familiar with the basic concepts and methods of both ethical analysis and policy analysis; to introduce the theoretical and methodological problems of both ethical analysis and policy analysis; and to ensure that the student engages in sustained analysis of particular ethical and public policy issues at both an introductory and an advanced level.
Ethics and Public Policy - LCM218 / LPH205
This module considers the cultural meanings conveyed in popular entertainment, television, and advertising; the political economy of mass media ownership; and how the press mediates the public’s sense of political and social realities. Students examine serious issues raised by the pervasive influence of mass media, including the concentration of ownership over public communications, the commodification of culture, and how the media affects the process of political persuasion. This module helps students gain a better understanding of how we are influenced by public communications.
Students will be encouraged to recognize and understand the ongoing redefinition of societies as communities and the affirmation of the individual as a person. These capacities are relevant pre-conditions to students as they become cultured and transnational scholars. Students will be encouraged to delve into their learned and inherited cultural traditions to study and develop deeper awareness of notions, principles, methodologies and techniques useful to building family, academic, business, and civic communities that can and should make a difference. Recent research in the new science of networks will help the understanding and implementation of these ongoing transformations.
" The course organized in two complementary phases. On the first phase, it is expected to provide an outline to moral philosophy (or ethics) related to personal and professional choices within the context of Public Policy and Communication & Media decision-making processes. Firstly, we will begin by examining certain problems that arise when we try to make moral judgments: problems such as cultural relativism (“What’s right for us is not necessarily right for them”), subjectivism (“What’s right for me is not necessarily right for you”), and the role of religion in morality (e.g., “What’s right is just what God says is right”). Ethical pluralism will be the dominant discourse.
Secondly, we will depart from the study of personal and public values to understand how it is possible to learn from tradition, from each other, and from ourselves to ground free moral choices leading to the inner “well-being”. This area explores in particular parity between the personal inner “well-being” and “public common-good/public interest”. Moreover, we will consider several prominent theoretical approaches to ethics holding the ability to invite students to discover a systematic procedure for answering questions about right, wrong, dignity, ignominy, justice, injustice, good, and evil.
Thirdly, the course we will consider more concretely a variety of important moral issues in modern media affairs such as civic journalism, communitarianism, public service, freedom of speech, pluralism, institutional responsibility, and media responsibility. Nevertheless, media self-regulation will be presented as the most obvious way to ensure both the freedom and responsibility of the mass media in society. Alongside, media passive, conservative, hyperactive, and naïve attitude will be discussed within the framework of media as the “four State power”. Furthermore, the course will address the following ethical media issues: Truthfulness in gathering and reporting information; freedom of expression and comment; defence of individual rights; equality by not discriminating against anyone on the basis of his/her race, ethnicity or religion, sex, social class, profession, handicap or other personal characteristics; fairness by using only straightforward means in gathering information; respect for the sources and referents and their integrity for copyright and quoting; independence/integrity by refusing bribes or any other outside influence on the work by demanding the conscience clause.
In addition, throughout the course, the ability to elaborate and consider different moral perspectives will be encouraged, likewise the considerations that may count as reasons for and against the individual moral stands. The main objective is not to inspire students to deliver crystal clear judgements but to understand, to discover, to clarify and to explore possible solutions for current moral dilemmas in areas such as: War & Violence, Fairness & Corruption, Obedience & Disobedience, Deception & Secrecy, Development & Environment Protection, Individual Rights & Institutions Prestige, Gambling & Drugs, Investment & Public Health, Crime & Punishment (death penalty), and Private Well-being & Public Interest.
Finally, Ethics will be addressed as a study of values theory and therefore of what is more or less important, of the “good,” of behavioural guidelines and norms of ethical conscience. Ethics will be studied as a framework and as a tool for recognizing and assessing available options and for differentiating between more or less morally justified pathways in any given situation. Ethics is not taught a catalogue of final answers but a permanent invitation to discover and confront personal positions against values and moral dilemmas.
On the second phase, the subject introduces students to ethical issues that arise in the Media on the basis of ethical principles and values justified in turn, on the basis of contemporary ethical theories. Students will identify and critically examine and evaluate specific ethical issues that arise in practice by reference to real case studies, professional codes of ethics and ethical principles.
This course will explore the origins of ethical behaviour and actions within the media, will review both classical and contemporary approaches to ethical decision making and apply them to modern media practices. At the same time, reviewing whether the media today are acting appropriately as regards ethical practice, and if not, why not? You will critique media practices, and also search for suggestions that will most positively affect both the media institutions and the publics with which they interact and upon which they rely for their livelihood. Do the media have a special obligation to ethical behaviour? Do they have a special waiver of the basic moral tenets?
The traditional object of ethics, the Good, needs to be articulated with the Truth and Justice in the private domain of information, which seems to be of extreme importance. It is a privilege to the ethics of journalism. A job which should be done with liberty and begging the central question of Truth and Respect for the human being, factors which show us the responsibilities of a journalist. Let us then propose a reflection of the attempt to reach the objectivity of the information without letting through in any subjectivity of the journalist.
It is the right of men to orientate the ethical reflection; a reflection, which before being built up as normative, is interrogative, critical, and questioning.
Knowing that the ethics of communications has a strong place in the domain of journalistic information, it is then up to us, despite the difficulties and obstacles and easy access to information, not to ignore that the media does give us a space to see the meaning of life. That is the reason why Aurelius said: “Reason and reasoning are sufficient for themselves and for their own works. They move then from a first principle which is their own, and they make their way to the end which is proposed to them; and this is the reason why such acts are named catorthoseis or right acts, which word signifies that they proceed by the right road”. Every class will have assignments applying to the individual ability to solve moral dilemmas."
